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@TheWatchB "By the early 2000s Franck Muller was everywhere. Over $290M in revenue Selling more watches than Audemars Piguet Nicknamed the Master of Complications Opened a 5-building Watchland factory complex in Geneva He was flying too close to the sun"
@TheWatchB on X 2025-07-18 10:30:50 UTC 95.5K followers, 2931 engagements

"Just look at the size of the Deesea challenge 😂 I'd be interested to know how many have sold"
@TheWatchB on X 2025-06-16 21:20:36 UTC 95.2K followers, 21.7K engagements

"Patek Philippe Grand Complication Ref. 5531G-001 in White Gold"
@TheWatchB on X 2025-07-04 09:14:18 UTC 95.7K followers, 22.8K engagements

"Audemars Piguet Royal Oak Chronograph "50th Anniversary" in 18-carat Pink Gold with a Khaki "Grande Tapisserie" Dial"
@TheWatchB on X 2025-07-18 17:16:37 UTC 95.7K followers, 45.7K engagements

"Wouod you take the AP or Richard Mille 🦍"
@TheWatchB on X 2025-07-08 20:22:31 UTC 95.6K followers, 206.8K engagements

"@Ashar_Lapidary @Longines It's not from longines"
@TheWatchB on X 2025-07-23 19:14:16 UTC 95.3K followers, XX engagements

"These prices are absolutely insane. This is around a XXX% mark-up. If you do want to buy a Land-Dweller I'd recommend waiting as there is no way prices will stay this high"
@TheWatchB on X 2025-07-15 09:17:57 UTC 94.8K followers, 8516 engagements

"Ouch Prices seem to have stabilised now though"
@TheWatchB on X 2025-07-23 13:50:45 UTC 95.7K followers, 68.5K engagements

"Vacheron Constantin Overseas Perpetual Calendar"
@TheWatchB on X 2025-07-01 08:54:38 UTC 94.7K followers, 15.1K engagements

"Youll find RMs on the wrists of: Jay-Z Drake Pharrell LeBron Pogba Odell Conor McGregor F1 drivers: Leclerc Alonso Norris Rafael Nadal plays in an RM 27-04 Bubba Watsons RM handles 200mph golf swings RM = Flex tech and status in one"
@TheWatchB on X 2025-07-15 08:39:23 UTC 94.8K followers, 8880 engagements

""Money's not the goal wearing any watch I want is""
@TheWatchB on X 2025-07-14 14:38:13 UTC 95.7K followers, 122.2K engagements

"Audemars Piguet Royal Oak Perpetual Calendar Ultra-Thin Ref. 26586IP.00.1240IP.01"
@TheWatchB on X 2025-07-10 16:55:00 UTC 95.7K followers, 211.6K engagements

"Mark Zuckerberg wearing a $XXX Casio G Shock "Seasonal Collection 2023" Edition Ref. GA-2100WS-7A"
@TheWatchB on X 2025-07-20 16:15:05 UTC 95.7K followers, 36.1K engagements

"Patek Philippe World Time Ref. 5330G 'Tokyo Edition' Limited to XXX pieces"
@TheWatchB on X 2025-07-16 22:22:12 UTC 95.7K followers, 44.6K engagements

"Rolex Texano Ref. 5100 in 18k yellow gold"
@TheWatchB on X 2025-07-06 15:56:29 UTC 94.9K followers, 317.2K engagements

"Congrats to Usyk on his recent win Here he is wearing his Rolex Batgirl and his Jacob&Co 'Ring of Fire'"
@TheWatchB on X 2025-07-19 22:17:12 UTC 95.7K followers, 29.6K engagements

"Rolex Day Date Ref. 18038 with a Red Vignette Dial"
@TheWatchB on X 2025-07-12 22:43:03 UTC 94.7K followers, 27.4K engagements

"In 2006 Jacob was arrested by the FBI. Not for watch fraud. But for laundering millions for a drug ring linked to the Black Mafia Family (BMF) one of Americas largest narcotics empires. He falsified records to hide money. He pled guilty and served XX months in federal prison"
@TheWatchB on X 2025-07-16 13:44:50 UTC 93.9K followers, 4376 engagements

"Which watch are you wearing with this suit 🤔"
@TheWatchB on X 2025-07-21 17:53:38 UTC 95.7K followers, 46.6K engagements

"Olive green dial Rolex Day-Date Ref. 228239"
@TheWatchB on X 2025-07-19 10:56:05 UTC 95.7K followers, 204.9K engagements

"@Declanforge What do you think your first watch will be"
@TheWatchB on X 2025-07-20 23:07:50 UTC 94.4K followers, XXX engagements

"Patek Philippe Aquanaut "Singapore Edition" Ref. 5167A-012"
@TheWatchB on X 2025-07-20 17:52:22 UTC 95.7K followers, 17.1K engagements

"Richard Mille has no history no tradition and looks like a Happy Meal toy. So how did it become a $XXX BILLION brand in XX years selling watches that cost more than a Ferrari Heres the wild story of the most hated and desired watch brand in the world 🧵👇"
@TheWatchB on X 2025-07-15 08:39:16 UTC 95.6K followers, 146.1K engagements

"Vacheron Constantin and Metropolitan Museum of Art partnership"
@TheWatchB on X 2025-07-07 14:44:25 UTC 95.6K followers, 103.2K engagements

"Audemars Piguet Royal Oak Flying Tourbillon "Premier" Limited Edition Of Just XX Pieces"
@TheWatchB on X 2025-07-01 13:33:28 UTC 95.1K followers, 36.5K engagements

"Which Rose Gold & Chocolate Dial Rolex would you take 👇 - Rolex Day Date XX 228235 - Rolex Daytona 116505"
@TheWatchB on X 2025-07-17 20:40:37 UTC 95.7K followers, 54.5K engagements

"He didnt want boring round watches. Franck Muller went crazy: Cintre Curvex tonneau cases Bold oversized numerals Wild complications like the Crazy Hours (numbers in wrong places) Color diamonds chaos It became the flex watch in hip hop & Hollywood"
@TheWatchB on X 2025-07-18 10:30:49 UTC 95.7K followers, 2910 engagements

"Which Rolex GMT-Master II would you pick ⚫🔵 - Batman - Bruce Wayne"
@TheWatchB on X 2025-07-15 15:36:13 UTC 95.7K followers, 157.2K engagements

"Jacob Arabo was born in Uzbekistan and raised in Queens New York. At just XX he opened a small jewelry shop fixing chains resizing rings doing repairs. But he had a vision: bigger louder flashier. He wanted to create pieces no one else dared to. And in the 1990s hip-hop culture was ready for it"
@TheWatchB on X 2025-07-16 13:44:47 UTC 94.6K followers, 5712 engagements

"⚜ Vacheron Constantin Overseas The Overseas is Vacherons answer to the Royal Oak and Nautilus and honestly I think it beats both in some ways. Theres an elegance to itcurved flowing lines a beautiful Maltese cross bezel and some of the best quick-change bracelet systems on the market. The blue dial version is mesmerizing in person. And unlike the others you can actually find one at retail (most of the time). VC doesnt get enough mainstream love but the Overseas proves theyre still part of the Holy Trinity for a reason"
@TheWatchB on X 2025-06-25 19:12:00 UTC 93.3K followers, 1952 engagements

"Vacheron Constantin Overseas Chronograph 5520V"
@TheWatchB on X 2025-06-19 18:38:24 UTC 95.4K followers, 15.4K engagements

"Do you prefer the Date or No-date sub I always see a mix of opinions under Submariner posts"
@TheWatchB on X 2025-07-20 15:42:42 UTC 95.7K followers, 54.4K engagements

"IWC Portugieser Chronograph Ref. IW390402 in 18k rose gold"
@TheWatchB on X 2025-07-16 17:03:44 UTC 95.7K followers, 26.8K engagements

"Then it all started to fall apart. Franck Muller (the man) clashed with Sirmakes (the co-founder). Accusations of: Creative differences Legal disputes Rumors of mafia ties Even stories of Muller being locked out of his own office In 2003 Muller disappeared from the brand he created"
@TheWatchB on X 2025-07-18 10:30:51 UTC 94.6K followers, 3138 engagements

"The 50th anniversary Royal Oak XX mm Ref. 15510ST"
@TheWatchB on X 2025-07-17 15:37:18 UTC 95.7K followers, 52.7K engagements

"RM watches arent just expensive. Theyre innovative: Carbon TPT Quartz TPT Grade X titanium Designed to survive up to 10000 Gs of shock Some sapphire cases take 1000+ hours to polish Ultra-light tourbillons worn while playing pro sports Yes Nadal plays tennis wearing a $1M RM"
@TheWatchB on X 2025-07-15 08:39:21 UTC 95.7K followers, 5503 engagements

"What are my favourite watch brands Here's my top XX brands (in no particular order) and my favourite watches from them"
@TheWatchB on X 2025-06-25 19:11:55 UTC 93.5K followers, 44.7K engagements

"Vacheron Constantin Traditionnelle Complete Calendar Openface"
@TheWatchB on X 2025-06-14 18:04:37 UTC 94.5K followers, 10.4K engagements

"Since then Franck Muller (the brand) hasnt been the same. Yes they still release wild designs. Yes they still push complications. But something changed. Hype died Resale tanked And the prestige never fully recovered Collectors stopped taking them seriously"
@TheWatchB on X 2025-07-18 10:30:52 UTC 94.6K followers, 2518 engagements

"Nanoclear - The world's most advanced watch renewal kit. Specifically designed for luxury watches suitable for all top brands"
@TheWatchB on X 2025-07-14 15:51:09 UTC 94.2K followers, 26.4K engagements

"I haven't asked this in a while let's see if opinions have changed. Do you prefer the Daytona or Speedmaster 🐼"
@TheWatchB on X 2025-07-22 23:56:04 UTC 95.7K followers, 96.8K engagements

"2025 Rolex Sky-Dweller for sale Message if interested 📩"
@TheWatchB on X 2025-07-07 10:32:23 UTC 94.6K followers, 29.5K engagements

"Actor Shah Rukh Khan wearing a piece unique Audemars Piguet Perpetual Calendar"
@TheWatchB on X 2025-07-07 20:22:31 UTC 95.1K followers, 21.9K engagements

"The brand was founded by Richard Mille & his friend Dominique Guenat. They met in 1988 while working at Mauboussin (jewellery/watchmaking). By 2001 they launched their first watch the RM XXX Tourbillon. Price $135000 in 2001. For a first watch. From a new brand"
@TheWatchB on X 2025-07-15 08:39:17 UTC 93K followers, 6832 engagements

"He sold diamond watches to Jay-Z laundered money for a drug empire went to prison and came back more famous than ever. This is the wild rise fall and return of Jacob the Jeweler and the controversy around Jacob & Co"
@TheWatchB on X 2025-07-16 13:44:46 UTC 95.6K followers, 101.2K engagements

"Patek Philippe Aquanaut Ref. 5968A Fly-Back Chronograph"
@TheWatchB on X 2025-07-14 21:37:04 UTC 95.6K followers, 89.2K engagements

"@borisplavljanic very nice ive never been croatia but always wanted to go"
@TheWatchB on X 2025-07-22 14:09:39 UTC 95.1K followers, XX engagements

"GMT Master II "Pepsi" with the jubilee bracelet. Ref. 126710BLRO I have one in stock now message if interested 📩"
@TheWatchB on X 2025-07-12 23:11:52 UTC 95.6K followers, 14.8K engagements

"Vacheron Constantin Overseas Dual Time in 18k pink gold"
@TheWatchB on X 2025-07-03 16:58:48 UTC 95K followers, 34K engagements

"Audemars Piguet hosted a padel event in St. Tropez. For the occasion they created exclusive padel rackets. Could this be the new way of marketing from watch brands"
@TheWatchB on X 2025-06-28 19:51:06 UTC 95.6K followers, 22.8K engagements

"Audemars Piguet "CODE 11.59" Flying Tourbillon Ref. 26396NB"
@TheWatchB on X 2025-07-03 18:42:13 UTC 95.6K followers, 16.5K engagements

"So why all the hate Designs Happy Meal toy Rich mans Invicta Looks plastic Lack of heritage only XX years old Price vs. legacy older brands like Patek & Vacheron are centuries old But RM is here to stay and redefining luxury in real time"
@TheWatchB on X 2025-07-15 08:39:22 UTC 95.5K followers, 4401 engagements

"📩 Enjoying this kind of watch storytelling I go way deeper in my newsletterhistory data auctions the inside stories brands wont tell. Join hundreds of collectors and insiders here: 👉"
@TheWatchB on X 2025-06-25 19:11:59 UTC 94.5K followers, 1735 engagements

"Final Thoughts Theres no science to this list. Its just what speaks to meacross price points styles and histories. I admire craftsmanship design integrity and a bit of soul. These XX watches have all of that. Would my list change a month from now Possibly. Thats the beauty of collecting. The more you explore the more your taste evolves. But for now this is where my heart (and wrist) is. P.S. What does your list look like Reply and let me know your top X favourite watchesId love to see how our tastes compare"
@TheWatchB on X 2025-06-25 19:12:04 UTC 93.3K followers, 3357 engagements

"41mm White Ceramic Royal Oak Openworked Skeleton Ref. 15416CB"
@TheWatchB on X 2025-07-02 20:56:58 UTC 94.7K followers, 28.4K engagements

"A Rolex Submariner belonging to Keanu Reeves stolen from his house in Los Angeles in December 2023 has now been recovered in Chile. The watch engraved with "THE JOHN WICK FIVE" and a message to Reeves was found during a police operation linked to robberies in Santiago. Chilean authorities are collaborating with Los Angeles police to return the watch to Reeves while the burglary investigation continues"
@TheWatchB on X 2025-07-10 19:50:15 UTC 94.2K followers, 17.6K engagements

"Patek Philippe Nautilus 5712R in 18ct rose gold"
@TheWatchB on X 2025-07-23 15:16:43 UTC 95.7K followers, 80.8K engagements

"Vacheron Constantin Traditionnelle Manual-Winding"
@TheWatchB on X 2025-06-29 17:27:23 UTC 94.5K followers, 22K engagements

"Vacheron Constantin Minute Repeater Ref. 30030 in 18K Pink Gold"
@TheWatchB on X 2025-07-17 18:58:01 UTC 95.7K followers, 24.1K engagements

"Which brand do you prefer - Rolex - Vacheron Constantin"
@TheWatchB on X 2025-07-01 20:08:10 UTC 94.2K followers, 31.8K engagements

"Lewis Hamilton wearing a Richard Mille RM 43-01 Tourbillon Split-Seconds Chronograph Ferrari"
@TheWatchB on X 2025-06-30 21:33:39 UTC 94.5K followers, 36.6K engagements

"Nanoclear - The world's most advanced watch renewal kit. Specifically designed for luxury watches suitable for all top brands 💎"
@TheWatchB on X 2025-07-17 21:42:38 UTC 95.7K followers, 4731 engagements

"Jannik Sinner was wearing a Rolex Daytona Oysterflex in Everose gold Ref. 126515LN as he lifted the 2025 Wimbledon trophy"
@TheWatchB on X 2025-07-14 16:19:47 UTC 95.7K followers, 93.6K engagements

"Quick pause if you enjoy stories like this I break down scandals icons and hidden legends in the watch world every week. Rare profiles sharp takes and real insights. Sign up here:"
@TheWatchB on X 2025-07-16 13:44:49 UTC 95.6K followers, 4001 engagements

"Patek Philippe Calatrava Pilot Travel Time"
@TheWatchB on X 2025-07-23 20:30:53 UTC 95.7K followers, 10.3K engagements

"Audemars Piguet Royal Oak Offshore Chronograph Titanium Blue Dial"
@TheWatchB on X 2025-07-13 12:39:47 UTC 95.6K followers, 38.5K engagements

"He once rivalled Patek Rolex and AP. Now he's barely in the conversation. This is the wild story of flamboyant watches mafia rumors and a brand that fell off the map. Lets go"
@TheWatchB on X 2025-07-18 10:30:47 UTC 95.7K followers, 72.3K engagements

"Rolex Day-Date 36mm Blue Ombre diamond dial Ref. 128239"
@TheWatchB on X 2025-07-13 22:47:16 UTC 95.6K followers, 232.2K engagements

"Is it even a watch at this point Or just a piece of art"
@TheWatchB on X 2025-07-15 07:43:28 UTC 94.8K followers, 28.2K engagements

"Vacheron Constantin Overseas Moonphase Retrograde Date ref. 4000V"
@TheWatchB on X 2025-06-12 22:18:52 UTC 94.9K followers, 16.9K engagements

"In the past decade Franck Muller tried to pivot: Collaborated with streetwear (e.g. New Balance x Franck Muller) Released giant tourbillons again Tried to ride the watch hype wave But the watch world changed. And the brand never evolved with it"
@TheWatchB on X 2025-07-18 10:30:53 UTC 93K followers, 2196 engagements

"Brad Pitt wearing a vintage Patek Philippe Nautilus 3700 'Jumbo' in 18k yellow gold"
@TheWatchB on X 2025-07-13 15:59:09 UTC 95.7K followers, 159.3K engagements

"Anant Ambani spotted wearing one of his many Piece Uniques: the Vacheron Constantin Les Cabinotiers Grande Complication Bacchus with XX complications"
@TheWatchB on X 2025-06-21 09:23:17 UTC 94.9K followers, 22.5K engagements

"Brad Pitt spotted wearing the new stainless steel 37mm "Jumbo" Vacheron Constantin Historiques XXX Ref. 4200H/222A-B934"
@TheWatchB on X 2025-06-25 20:12:57 UTC 94.7K followers, 12.6K engagements

"Tom Holland was seen wearing a Platinum Daytona at Wimbledon this year"
@TheWatchB on X 2025-07-14 21:11:18 UTC 95.6K followers, 71.3K engagements

"Read more about Tudor in my latest newsletter:"
@TheWatchB on X 2025-07-14 17:00:31 UTC 94.8K followers, 10.7K engagements

"Vacheron Constantin Overseas 'Everest' Dual Time"
@TheWatchB on X 2025-07-20 10:19:37 UTC 95.7K followers, 25K engagements

"Vacheron Constantin Overseas Tourbillon Ref. 6007V/210G-B955 I prefer the normal bezel tbh still lovely though"
@TheWatchB on X 2025-06-21 15:28:25 UTC 94.8K followers, 32.9K engagements