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@EcomShri "I recently audited a DTC brand that did $45m this year. And plans to do at least $80m the next Despite their big numbers their Google ads strategy was abysmal From the get-go I realized why their current Google ads agency said they could no longer scale The problem was with the account structure Not the products Or the business as a whole I mean despite spending $100k - $150k per month on Google. Their impression share was sitting at a XX% on the account level A bunch of campaigns that had no real need Products that were spending budget which should have been shut off long ago No clear A/B"
X Link @EcomShri 2025-10-09T14:30Z 18.9K followers, XXX engagements

"At minimum your Google ads strategy should cater to two audience types: High buying intent (want to buy now) Medium buying intent (seeking education on product) For the first type we normally focus on campaign strategies based around direct customer product match types Performance Max Standard shopping Search Youtube And to educate the audience in the medium buying intent mood. We work around search Youtube and demand gen campaigns It's really that simple"
X Link @EcomShri 2025-10-17T19:55Z 19K followers, XXX engagements

"Do you have an eCommerce Brand making over $50k/m If you're looking to scale to X & X figure months this year. Schedule a free strategy call with me below to get started:"
X Link @EcomShri 2025-10-18T18:30Z 18.9K followers, XXX engagements

"I don't care what niche or industry your brand is in. This is the winning formula for Google ads: Clean product feed + clean landing page experience Nothing more nothing less Now what does clean actually mean Clean on the website side means your landing page speaks directly to your best customer Google is watching for high bounce rates If visitors leave fast your quality score drops and ads cost a lot more Clean on the feed side means you dont look like everyone else If your titles and images blend in youre just background noise The real winners use SEO rich value packed product titles They"
X Link @EcomShri 2025-10-18T17:53Z 18.9K followers, 3264 engagements

""Shri what's the #1 thing that drives Google ads scale" I get asked his often by eCommerce brand owners. And my answer is always the same Proper conversion tracking Seems like a basic answer but hear me out; Conversion tracking can make or break your Google ads scale Have seen accounts literally jump from a 1.5x ROAS to a 6x just with an improved conversion tracking strategy Take it seriously"
X Link @EcomShri 2025-10-20T21:14Z 18.9K followers, XXX engagements