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@nicktheriot_ "Whenever I tell NPCs Ive been running Facebook ads for XX years straight they look at me like Ive committed a war crime. They say things like still doing that or you havent moved on yet Yeah bro I stuck with one thing for a decade and printed WAAY TOO MUCH for my kids grand-kids and grand-grand kids. Sorry you cant relate"
X Link @nicktheriot_ 2025-10-13T03:16Z 23.8K followers, 5379 engagements

"Andromeda scaling rules for 2025: X. X campaign per country. X. Diversify creatives like crazy. X. Stop micromanaging & let the algo cook. X. If it doesnt spark engagement it doesnt scale. Tattoo this on your brain"
X Link @nicktheriot_ 2025-09-27T20:57Z 23.8K followers, 10.1K engagements

"How to play life on easy mode: X. Go to a city where people are 10x smarter and hungrier than you. X. Realize youre not special. X. Spend a few years getting humbled and skilled. X. Move back home and look like a polymath to everyone who never left"
X Link @nicktheriot_ 2025-10-09T20:57Z 23.8K followers, 1722 engagements

"Why do so many ppl still test in ABO Is it just a nostalgia thing Does it feel more in control Is it a weird safety blanket Who chooses to do this Who wants to spend XX hrs a week micromanaging budgets like its 2018"
X Link @nicktheriot_ 2025-10-13T05:06Z 23.8K followers, 9499 engagements

"My X go-to desire hooks that stop scrolls instantly: X. The perfect gift for ___ X. I cant believe it made me look this good X. My ___ has never been happier X. Everyone keeps asking where I got this X. Why did no one tell me this existed X. This is what I bought them and they cried X. It fixed my ___ in XX days X. I didnt expect it to actually work Each one speaks straight to emotion. Do with that what you can"
X Link @nicktheriot_ 2025-10-13T20:02Z 23.8K followers, 9797 engagements

"Signs your avatar is too broad: X. Everyone kind of relates to your ad X. Your reviews feel random X. Your UGC is inconsistent X. CTRs are flat X. Comments say not for me more than I need this If youre trying to speak to everyone youre probably selling to no one"
X Link @nicktheriot_ 2025-10-14T22:00Z 23.8K followers, 1721 engagements

"Stop thinking X crazy revenue day = done. The real game is replicating it into consistent scale. Example: My all-time best = $674K in X day. Two days later = $551K. Same client did $16M in 2023. $117K/day ad spend on X simple CBO. Same system. Different days. Thats how you scale past one-hit wonder"
X Link @nicktheriot_ 2025-09-03T17:41Z 23.8K followers, 1433 engagements

"Thats how I turned $117K in spend into $674K in XX hours. Want help doing the same If youre $100K/mo: apply for my mentorship here: If youre $100K+/mo: apply to have me run your ads here:"
X Link @nicktheriot_ 2025-09-10T13:17Z 23.8K followers, XXX engagements

"If your ad: X. is inside a CBO campaign X. gets the most spend X. drives the account-wide CPA down X. Scales profitably without losing margin Its a winner. Dont overcomplicate this"
X Link @nicktheriot_ 2025-10-14T16:27Z 23.8K followers, 6839 engagements

"How I launch a new Facebook ad account from scratch (2025 edition): X. Create a Sales campaign X. Turn off Advantage Catalog Ads X. Turn ON CBO X. Pick a daily budget you can spend for XX days without emotion X. Optimize for purchases only X. Use Advantage+ audience X. Test XXX unique creatives X. Duplicate ad sets for landing page testing X. Track data weekly not daily XX. Launch new ads every X days This system cut CPA by XX% last month"
X Link @nicktheriot_ 2025-10-15T17:09Z 23.8K followers, 9905 engagements

"How I test landing pages in 2025: X. Pick your winning ads X. Duplicate them into a new ad set X. Swap the URL new landing page X. Keep everything else identical X. Let it spend for X days X. Compare CPA vs product page If CPA drops = winner. If not = try new angle or new page. Bookmark this"
X Link @nicktheriot_ 2025-10-16T23:38Z 23.8K followers, 5094 engagements

"If I rebuilt your ad strategy around avatars Id do this: X. Identify top X customer identities from reviews X. Assign X creatives per identity X. Build landing pages that only show case studies for that group X. Use one CBO campaign to test all avatars X. Scale the identity that drops CPA the fastest Now copy this and print"
X Link @nicktheriot_ 2025-10-18T18:31Z 23.8K followers, 4813 engagements

"What fixing your AOV should REALLY look like: Week 1: $XX AOV breakeven Week 2: Added bundle $XX AOV Week 3: Added free shipping threshold $XX AOV Week 4: Bumped prices $XX AOV Week 5: Launched post-purchase upsell $XX AOV Week 6: Cross-sell added to PDP $XX AOV Week 7: One-click checkout upsell $XX AOV Week 8: Email bump offer $XX AOV Revenue doubled. Thats how we hit $30K days"
X Link @nicktheriot_ 2025-08-08T13:46Z 23.8K followers, 10.7K engagements

"Struggling to profitably spend past $10K/day on Meta ads Inner Circle members get the exact systems we used to scale 20+ brands through that ceiling: Weekly creative strategy calls with me personally Campaign structures that handle $100K+ spend Real-time feedback on YOUR specific bottlenecks DM "SCALE" if you're ready for $30K+ days"
X Link @nicktheriot_ 2025-09-30T05:16Z 23.8K followers, 1515 engagements

"The best hooks arent creative. Theyre disruptive. Try these 4: X. Pattern interrupt: Stop drinking X coffees a day. X. Contrarian: Caffeine isnt giving you energy. X. Shock + curiosity: This pink powder changed my focus. X. Visual contrast: Pour swirl color pop. Stop the scroll. Then sell"
X Link @nicktheriot_ 2025-10-13T00:10Z 23.8K followers, 6492 engagements

"A lot of yall wont understand this. But Ive had one of the biggest mindset shifts in ads the past XX months. I used to panic over every bad day. Now I let the campaign BREATHE. Something in me settled and suddenly my ROAS 6xed"
X Link @nicktheriot_ 2025-10-15T03:09Z 23.8K followers, 3410 engagements

"Im proud of the way I build ads. Not every campaign hits but when it does it connects. No fake urgency no false promises. All deep desire and honest emotion. Ive seen gurus spend millions with nothing to show. Meanwhile I turn $3k/day accounts into $30k/day machines just by making people FEEL"
X Link @nicktheriot_ 2025-10-16T02:43Z 23.8K followers, 1835 engagements

"Action steps: X. Audit your current ads - what stage do they target X. Identify which stages you're missing X Write 2-3 scripts for your weakest stage X. Get them produced (UGC or in-house) X. Launch and test Start filling the gaps in your awareness funnel"
X Link @nicktheriot_ 2025-10-16T18:49Z 23.8K followers, XXX engagements

"This is the exact creative strategy behind multiple 8-figure DTC brands. Not complicated. Just systematic. Build creative for all X stages. Test continuously. Scale what works. That's how you break through plateaus and hit $1M/month"
X Link @nicktheriot_ 2025-10-16T18:49Z 23.8K followers, XXX engagements

"My agency clients might hate me for this But I don't care. Ive recorded a 2hr XX mins video series where I build a complete $1M Facebook ad campaign for a random subscriber LIVE. 20+ ad scripts. Full creative strategy. Listicles advertorials the whole thing. We charge $10k/month to do this for clients But I'm giving you the entire process for FREE. Reply "BUILD" and I'll DM you the full series (Must be following)"
X Link @nicktheriot_ 2025-10-10T14:38Z 23.8K followers, 45.2K engagements

"New winning ad found that cut CPA IN HALF 🔥 (post andromeda) Been working with this product now for 2-3 months. We found a couple winning ads here and there. But struggled to beat a $XX CPA A couple different obstactcles has been faced: X. We're selling a $XX alternative to gum and mouthwash. Problem: there's no clear "this makes much more sense to use" it's pure product novelty of "ohh i got to have that" with no huge problem being solved. Yes the problem we're marketing to is big but why the fuck would i spend $XX on this when I can spend $5-10 X. All of our current marketing is towards"
X Link @nicktheriot_ 2025-10-15T19:25Z 23.8K followers, 6725 engagements

"The X landing page types printing right now: X. Advertorials reads like an article soft-sells the product at the end X. Listicles X reasons why people love X style pages with CTA at the bottom Both warm up the customer before they hit the product page. Thats why CVR goes up and CPA goes down"
X Link @nicktheriot_ 2025-10-16T20:30Z 23.8K followers, 4001 engagements

"5 STUPID mistakes people make when testing landing pages: X. Sending ads with different angles to the same page X. Not matching creative copy page messaging X. Over-designing the layout (pretty profitable) X. Running 4-way split tests before one even wins X. Making it so complicated you never launch Stop making these mistakes RIGHT NOW"
X Link @nicktheriot_ 2025-10-16T21:51Z 23.8K followers, 2801 engagements

"Solid debate 😮💨🔥 @CTtheDisrupter s teachings on focusing on one cbo campaign per business objective + broad targeting + letting creatives earn spend was huge for me back in 2022 and helped a ton with simplifying this whole meta ads game Although @jordanhaswings came in with solid points on scaling ads with finding new winning creatives. Every big quantum leap in revenue weve had for clients & students was new winning creatives. This is why Ive spent the last X years focusing on this concept of turning words into visuals that get people to buy. Both have solid points LTV is important and"
X Link @nicktheriot_ 2025-10-17T21:47Z 23.8K followers, 11.7K engagements

"Never once have I regretted over-communicating with suppliers before Q4. Ive literally made thousands of dollars because I messaged manufacturers early. Hey can you handle 200K days Yes. Cool. Now I can scale without fear. Preparation always pays more than panic"
X Link @nicktheriot_ 2025-10-19T03:21Z 23.8K followers, XXX engagements