@ron_ecomm ron | e-comm & operating
ron | e-comm & operating posts on X about this is, in the, ron, ads the most. They currently have [-----] followers and [---] posts still getting attention that total [-----] engagements in the last [--] hours.
Engagements: [-----] #
- [--] Week [-------] +12%
- [--] Month [---------] +5.30%
- [--] Months [----------] -98%
- [--] Year [-------------] +168,196%
Mentions: [--] #
- [--] Month [--] +5.10%
- [--] Months [---] +21%
- [--] Year [---] +273%
Followers: [-----] #
- [--] Week [-----] +1%
- [--] Month [-----] +8.40%
- [--] Months [-----] +46%
- [--] Year [-----] +192%
CreatorRank: [-------] #
Social Influence
Social category influence technology brands 18.02% stocks 10.81% finance 9.91% social networks 8.11% countries 6.31% travel destinations 2.7% currencies 1.8% cryptocurrencies 1.8% celebrities 0.9% gaming 0.9%
Social topic influence this is 14.41%, in the 14.41%, ron #351, ads 11.71%, brand 10.81%, ai 9.91%, lol 7.21%, meta 7.21%, we are 7.21%, to the 6.31%
Top accounts mentioned or mentioned by @ronecomm @austriker27 @djthompson13 @ecomjeg @tobi @codyplof @seanfrank @garrykoesoema @unhurriedself @kamal_razzak @aplam96 @kanishdigital @mlaurencechen @kamalrazzak @ignorethislink @yiqiw @sourfraser @taylorholiday @jacobposel @andrewjfaris
Top assets mentioned AppLovin Corporation (APP) Shopify Inc (SHOP) Bitcoin (BTC)
Top Social Posts
Top posts by engagements in the last [--] hours
"JUICY JUICY WINDFALL for us AU merchants with the giant CNY PO due in a few months🤑🤑🤑🤑 AUD is gaining against the USD for the commodity/metal trade. I have been rekt by the FX rate pretty much for my entire e-comm career because AUD has only been going down. IS THIS WHAT WINNING FEELS LIKE https://twitter.com/i/web/status/2016919273047019715 https://twitter.com/i/web/status/2016919273047019715"
X Link 2026-01-29T17:00Z [----] followers, [----] engagements
"Every AppLovin advertiser should follow Rafael (works at AL) immediately. He's giving out free tips on AL media buying @ron_ecomm - Weve recommended running one campaign for a while but were seeing advertisers have success with multi-campaign structures. Id go ahead and test multiple campaigns you may see a large lift from that alone. - Typically advertisers take the approach of just filling out the @ron_ecomm - Weve recommended running one campaign for a while but were seeing advertisers have success with multi-campaign structures. Id go ahead and test multiple campaigns you may see a large"
X Link 2026-01-29T23:34Z [----] followers, 10.9K engagements
"i dont know how some of you have so much confidence teaching people how to do fb ads i spend [--] figs per day of my own money and i don't feel qualified lol wtf"
X Link 2026-02-07T21:19Z [----] followers, 11.4K engagements
"@mlaurencechen It's all the above. Anywhere AI is being used to personalize our digital consumption today will get better and better. All of it trends towards personalization. Product discovery is only [--] small aspect of this mega wave"
X Link 2026-02-11T09:27Z [----] followers, [--] engagements
"@ecomjeg @tobi how do you do it"
X Link 2026-02-13T22:23Z [----] followers, [---] engagements
"@austriker27 TY. Claude recommended Adzviser or Windsor to connect shopify/fb/google and then feed it into Claude. Do you know if this is a good solution"
X Link 2026-02-13T22:33Z [----] followers, [---] engagements
"@kamal_razzak how do you do it"
X Link 2026-02-13T22:34Z [----] followers, [---] engagements
"@IgnoreThisLink damn coming out of the gate strong im just a casual user sir pls don't dunk on me its just my vibes sir"
X Link 2026-02-14T03:40Z [----] followers, [--] engagements
"@yiqiw_ What kind of ops so far specifically were you able to automate"
X Link 2026-02-13T22:05Z [----] followers, [---] engagements
"I often see people on X using the word antifragile wrong. I am here to set the record straight for our community because this is one of the most important mental models we have to understand. http://x.com/i/article/1936498185033461760 http://x.com/i/article/1936498185033461760"
X Link 2025-07-10T19:39Z [----] followers, 33.4K engagements
"AppLovin is extremely simple to use and I have a little theory for this. Because it's a new product (so new that you can't even change the timezone everyone has to use UTC lol also this means alpha because you are early) it can start with zero baggage and whining from existing users while they can build the product for the inevitable AI future. Can you imagine building the product in Meta There will be an engineer who's been in charge of the interest targeting product for like [--] years and will do some insane mental gymnastics to justify it staying because that's his job. So much"
X Link 2025-10-14T18:31Z [----] followers, 14.1K engagements
"I just found out that you can connect your Claude to your company Slack and it has access to the all chat history in the entire company. Incredible. This feature alone has finally convinced to move from ChatGPT to Claude"
X Link 2026-02-13T20:24Z [----] followers, 35.1K engagements
"@tobi will there ever be a Claude x Shopify connection I just found out that you can connect your Claude to your company Slack and it has access to the all chat history in the entire company. Incredible. This feature alone has finally convinced to move from ChatGPT to Claude. I just found out that you can connect your Claude to your company Slack and it has access to the all chat history in the entire company. Incredible. This feature alone has finally convinced to move from ChatGPT to Claude"
X Link 2026-02-13T20:29Z [----] followers, [----] engagements
"I just asked Claude about our business strategy after connecting it to our Slack/Klavyio/G-drive. The responses and level of analysis are absolutely incredible. I am completely blown away with all the context it has including my DM conversations. I think the next step is to somehow connect Shopify + FB/Google ads. Is that possible Also I think we should create a Slack channel to put all meeting notes so that Claude can consume all the contexts from our meeting as well. I just found out that you can connect your Claude to your company Slack and it has access to the all chat history in the"
X Link 2026-02-13T22:00Z [----] followers, [----] engagements
"doing organic socials is pretty much jestermaxxing for brands"
X Link 2026-02-14T19:20Z [----] followers, [----] engagements
"@codyplof Any meta mcp you recommend"
X Link 2026-02-14T19:26Z [----] followers, [---] engagements
"extremely bizarre thread on LA's microenterprise home kitchen operations i went to the cafe this weekend and it was fantastic mixed zoning + micro-businesses are both great for livability 🚨 STRANGERS ARE LEGALLY SELLING FOOD OUT OF THEIR HOMES IN GAVIN NEWSOMS CALIFORNIA "LA's most talked about coffee shop right now is in someone's home." This is real. This is legal. And its already happening in Los Angeles. Thanks to a new state approved program residents https://t.co/3kdkkwTj1z 🚨 STRANGERS ARE LEGALLY SELLING FOOD OUT OF THEIR HOMES IN GAVIN NEWSOMS CALIFORNIA "LA's most talked about"
X Link 2026-02-15T02:17Z [----] followers, [----] engagements
"Wow turns out Jeffrey Epstein caused MrBeast to start YouTube. What didn't this guy do (Epstein owned Liquid Funding Ltd a Bermuda based company that was owned by Bear Stearns. Liquid Funding sold billions of toxic CDOs that eventually led to the [----] crisis and Epstein perfectly exited the company just before the collapse) MrBeast reveals what inspired him to pursue Youtube My parents lost everything in [----] and went bankrupt. Theres this YouTube channel named WoodysGamerTag he was just playing Call of Duty and he mentioned that he made $100000 in a year off of it I was like wow I can"
X Link 2026-02-16T04:30Z [----] followers, [----] engagements
"A secret tip on getting free AND optimized ad concepts and angles delivered into your inbox daily - Google Alert. Put in the keywords relevant to you set a time cadence that makes sense and that's it I have found so many interesting ideas copy and headlines and I have learned many things about the industry this way. Of course these are all SEO optimized. Trust the SEO nerds"
X Link 2024-12-17T22:32Z [----] followers, [----] engagements
"My observations from my recent trip to China (Shenzhen/Foshan) visiting our suppliers as someone who grew up in HK but now lives in LA. - Everyone is VERY knowledgeable about US politics while being much more objective than people in the states. IMO this asymmetry where the average US person knows nothing about Chinese politics is a major disadvantage in an increasingly adversarial relationship. - Many people made fun of Karen Bass as soon as I mention I live in LA (lol). - Tariff was the main topic. The common reply seems to be "they will devalue the yuan to offset the cost" - Apparently now"
X Link 2025-01-25T18:58Z [----] followers, 11K engagements
"when ChatGPT releases their first sales agent im going the lock the fuck in 24/7 and will not stop exploring it until i can make it work there's going to be max [--] months of arbitrage window until the non-digital native business community figures it out it will be an absolute slaughter for businesses that aren't using it OpenAI Leaks Sales Agent in Tokyo Early pre-release prototype shown to Japanese audience Sales Assistant is a 45k per year job [---] million in 1% of population OpenAI Demo customer fills in Contact Sales webpage on main site contact details come in to OpenAI"
X Link 2025-02-05T20:26Z [----] followers, [----] engagements
"founders don't get distracted by the agency-centric discussions here the single most powerful lever to scale your fb ads is to sell the right product agencies and freelancers focus on these topics because that's the only thing they have control over twitter demo is overwhelmingly not founders don't get me wrong they are equally important but there's a path-dependent dynamic where the product comes first you have to figure out both but one is first if you have struggled to scale for a long time please consider that your product might just be shit it could be branding positioning"
X Link 2025-02-15T19:56Z [----] followers, [----] engagements
"the entire d2c X needs to read this if you want situational awareness of where AI's heading all you are probably too lazy and dopamine addicted to read so i doubt many of you will do it exponential change happens slowly then suddenly AI will be able to make any ads you can think of if we project out from today i have been closely following bitcoin since [----] and i have seen the same head-in-the-sand dynamic play out across all levels of society (in a IQ-independent relationship smart people don't get it either) over the years until "suddenly" it's 100k and the president is talking about it."
X Link 2025-02-16T18:23Z [----] followers, 16.1K engagements
"CMO of a [--] figure brand and only [---] followers. wtf are you guys doing Update: Launch going well so far. https://t.co/JcAqbClQfY Update: Launch going well so far. https://t.co/JcAqbClQfY"
X Link 2025-02-25T20:57Z [----] followers, 14K engagements
"im literally arguing with my 3PL about millimeters right now re storage they don't understand the level of autism they are dealing with i will fight every single mm"
X Link 2025-03-06T02:31Z [----] followers, [----] engagements
"ask chatgpt [---] to write you a prompt to be put into a deep research prompt for a "comprehensive market size & opportunities analysis for insert your product/niche" use the generated prompt on deep research mode it's a fantastic read and a goldmine of ideas"
X Link 2025-03-06T07:04Z [----] followers, [----] engagements
"So I tried an AI-generated ad in our account. Used this image as reference + changed the copy + add our product image. Uploaded yesterday and immediately became top spender on a $3k/day campaign against around [--] ad sets. We did not spend more than [--] minutes to make the ad. However we DID use Canva to build the final ad because unfortunately our product doesn't work well with image gen. We copied the copy + layout + text etc. Actually my [--] year old VA did it completely himself. I just approved it. Let's see if it stays as top spender in [--] weeks. @jacob_posel https://t.co/XVzzwsjK1D"
X Link 2025-04-03T01:02Z [----] followers, 14.2K engagements
"my media buyer team accidentally used the wrong LP for an ad. the incorrect LP is selling the same product same page template same order for USP but with just different copy for the specific avatar. i asked him to re-upload a duplicate ad with the correct LP in the exact same ad set while leaving the incorrect ad up because it was a winner ($1k/day in spend to the wrong LP ad) within [--] hours FB moved that entire $1k budget to the correct ad with the correct LP automatically. this is a great example of ad-LP congruency playing a major role in your ad performance"
X Link 2025-04-22T23:24Z [----] followers, [----] engagements
"We have begun mapping the entire company's processes and workflow at [--] different levels of resolution to help prepare for the inevitable future of agents. Personally in the short term (1-2 years) I am betting on limiting our head count but amplify everything with AI whenever and wherever possible. As of today very little is being truly automated. The hype is real but every month it's getting closer and closer. It's going to happen. I believe that many parts of the business in the future will effectively look like Klavyio flow charts. This means you have to make sure your workflow and"
X Link 2025-05-11T01:22Z [----] followers, [----] engagements
"I have been speaking to high-7 to mid-8 figs D2C founders on AI implementation in their OPs. Intense interests and rumblings but most have implemented very little (myself included). This is my current wild speculation on where this is all heading. Some obvious ideas some original ideas. Please come brainstorm with me:"
X Link 2025-05-23T16:22Z [----] followers, [----] engagements
"We are now the #1 searched brand in Australia for our category L30D and have dethroned a 20-year-old brand. LFG"
X Link 2025-05-31T00:53Z [----] followers, [----] engagements
"I think there's going to be a new batch of D2C companies that will have sub 5% OpEx but not super huge at like $10M-$20M/yr revenue range. Ultra lean serving a tight community (probably their own community) with ears fully on the ground. They won't get bigger but will stay super nimble always at the front of the market and people working there are happy with their high income"
X Link 2025-06-15T03:55Z [----] followers, [----] engagements
"Hard times create contribution margin men. Contribution margin men create good times. Good times create ROAS men. ROAS men create hard times. I can feel the hard times ending soon but not yet"
X Link 2025-06-16T01:26Z [----] followers, [----] engagements
"Agreed. @andrewjfaris podcast is my most listened-to e-comm podcast. I know it seems like Im just a podcast shill but. Credit where credit is due shoutout @andrewjfaris who just seems to be releasing banger after banger with tactical and detailed content. Rare for a host to be this earnest and curious in every episode. https://t.co/y9r8unDJ9L I know it seems like Im just a podcast shill but. Credit where credit is due shoutout @andrewjfaris who just seems to be releasing banger after banger with tactical and detailed content. Rare for a host to be this earnest and curious in every episode."
X Link 2025-06-20T18:44Z [----] followers, [----] engagements
"Our OpEx grew 40% YoY while our revenue grew 3.2x YoY. Our OpEx is now 12% and I am pretty sure we will break below 10% by the end of the year at 8-fig size. This is counting literally every single dollar spent and on net revenue which includes returns and discounts. Early [----] I just said to myself: "I REFUSE to spend more on anything😡" and I tried extremely hard to resist adding new costs and even harder to cut costs. I focused on this with the same commitment to growth and despite my efforts it still went up 40% which is WAY more than I expected. I genuinely thought I was going to be able"
X Link 2025-06-20T19:00Z [----] followers, [----] engagements
"the single biggest and simplest strategy to scale that has worked for us is to simply create new funnels for a new segment with specific ads LP and messaging for that avatar. it sounds so simple but we never did it properly before as soon as you feel like you have hit the ceiling just add a new funnel with a new avatar. use O3 to define the TAM of each avatar segment and go from top to bottom. it's worked for us [--] times now in the last [--] months no single funnel is spending crazy but it seriously adds up. we have [--] funnels now but we still have [--] more major avatars to go. and then for longer"
X Link 2025-06-22T00:58Z [----] followers, [----] engagements
"haven't flexed a screenshot in a while main inflection point in jan-25 came from taking ads 100% in-house put [--] FT overseas staff strictly on ad production and non-stop training (it was a mildly scary decision at the time) during the last [--] months we have done 100+ designs and will have another [--] more in [--] months zero dead stock (crazy hard in apparel) inventory turnover maintained at the perfect level fully self-funding inventory with profits it's been incredibly challenging to balance ads x finance x inventory all at once it's kinda funny to look at this because its the opposite of"
X Link 2025-06-26T20:05Z [----] followers, [----] engagements
"for the last few weeks i have been chatting to a ton of N8N experts and also large brands using themselves N8N. i have also spent some time and built some super basic flows (barely any works lol) as someone with literally zero coding background other than ti-83 calculators to cheat on exams in highschool i am bullish in it. i have seen and heard of enough examples that i believe it will be tool that deserves a full commitment. this will 100% distract me from growth but i value leaness right now. but more importantly just like my experience with FB ads this seems to be too important to"
X Link 2025-06-29T15:03Z [----] followers, [----] engagements
"wtf guys im just starting to learn n8n now stop with this shit i can't keep up n8n killer just kill me instead Is this AI agent startup the NEW n8n killer How to set up vibe marketing automations with simple prompts (not crazy workflows) in [--] minutes https://t.co/1IRny8vd8O Is this AI agent startup the NEW n8n killer How to set up vibe marketing automations with simple prompts (not crazy workflows) in [--] minutes https://t.co/1IRny8vd8O"
X Link 2025-07-03T08:28Z [----] followers, [----] engagements
"in the last [--] months i had to seriously level up on: - copywriting - creative strategy - people management (1 on [--] & org level) - balance sheet + cash flow metrics - how to hire - AI creative gen - automations/vibe coding - partnership with other serious orgs - inventory management - how to apply your love of products into R&D reality practically - be okay with taking $50k swings instead of $5k swings like we used to i can easily talk to you for an hour straight on each of this topic minimum. i have takes for days. god damn this shit is not easy"
X Link 2025-07-03T18:15Z [----] followers, [----] engagements
"when i first started my e-comm brand i was also doing mobile at-home euthanasia for pets. it's like being uber eats driver but instead of chicken nuggets you deliver a peaceful and stress-free death at someone's home the flexibility kept me going until i was able to commit to e-comm full time i was very good at my job and i even got tips sometimes (lol) and people don't ever tip in Australia. i listened to countless hours of Dan Carlin's hardcore history while driving (the greatest podcast of all time) i had to bag the body and bring it home where i have a freezer full of dead pets and the"
X Link 2025-07-07T22:53Z [----] followers, [----] engagements
"Trying something new with an article :). Spent a bit of time writing this and hope you will find this helpful https://t.co/jPINMUWhRM https://t.co/jPINMUWhRM"
X Link 2025-07-10T19:40Z [----] followers, [----] engagements
"This article took me probably all up [--] hours to write over a month. One of my next one started [--] years ago I got 70% of the way through but could not finish it. I knew the core ideas are foundational but couldn't communicate it well. I know how to finish it now. It's an important idea that will apply to founders from [--] to [--] figures. Title (probably) - How To Think Clearly As A Founder I have consumed countless hours of D2C content and haven't seen this being discussed ever so I'll give it a crack. It's incredibly difficult to think clearly when our brain is being carpet bombed daily with"
X Link 2025-07-11T16:38Z [----] followers, [----] engagements
"looks cool but you are screwed if you need to add just [--] product to the feed and messes the set up Were seeing a shift in how top DTC brands are treating their PDPs. Theyre no longer just built to convert theyre built to capture attention. Take Oh Pollys latest PDP rollout: - Scroll-driven storytelling - Creative motion baked into the UI - Cinematic visuals that mimic https://t.co/oIsYVkPgvX Were seeing a shift in how top DTC brands are treating their PDPs. Theyre no longer just built to convert theyre built to capture attention. Take Oh Pollys latest PDP rollout: - Scroll-driven storytelling"
X Link 2025-07-23T04:02Z [----] followers, [----] engagements
"just dropped our COGS after negotiation. 50k saved next PO lol. truly a ridiculous amount. this is now an accumulated total of 40% reduction since we first started with this supplier when you have volume it's truly OP. manufacturers always have more room to drop. taking a tiny bit of this savings to develop a relationship with another supplier as back up. COGS will probably be 50% more expensive. giving 1k units/month to them for what I call a minimum viable supplier relationship as insurance for effectively only $1k/month. very worth"
X Link 2025-07-24T20:26Z [----] followers, [----] engagements
"2026 will be the start of a new D2C bull cycle"
X Link 2025-07-29T20:17Z [----] followers, [----] engagements
"going to glaze @seanfrank a bit here but one time he said growth is just simply more products more people more channels its so true and it really is that simple sometimes for us we don't even need to think about more channels. just launch more products and speak to more specific avatars and we have more than enough work cut out for us for the next [--] months growth for us is just super boring execution for the foreseeable future"
X Link 2025-08-20T22:30Z [----] followers, [----] engagements
"i invented a product 15-ish months ago got a patent and we launched [--] months ago. been doing it very slowly and carefully because the sample size of users pre-launch can only be so many. i know this community inside out and i know the R0 of word of mouth is going to be mindblowing. we needed to let real people test it and make sure it really does work first before we go ham on selling. we cannot possibly afford any negative WoM if we can avoid it. i was pretty shocked to discover no one has done it and the patent was open for grabs. it felt like i found a winning lottery ticket. it's a small"
X Link 2025-08-21T17:52Z [----] followers, [----] engagements
"im personally offended when someone is trying to lead gen me using entry-level marketing tactics do you not understand i live and breathe this do not insult me like this if you don't play the long game inhabiting a character for at least [--] days first to lure me in i am NOT interested"
X Link 2025-08-27T21:56Z [----] followers, [----] engagements
"shout out to the Scalability School podcast by @andrewfoxwell @zachmstuck @brad_ploch highly underrated and extremely tactical there's easily enough work for you to do for the next [--] months applying their strategies from just a few episodes don't see a lot of people talking about it and it's the top [--] e-comm podcast for me i am trying to force my team to listen to every episode 👀 Scalability School Podcast Is Here. Listen to learn exactly what were doing to grow our brands .@brad_ploch and .@zachmstuck and I are so excited to have you as a listener Episodes in thread 👇"
X Link 2025-08-27T22:22Z [----] followers, [----] engagements
"There will be only [--] places for you to hide from AI as a brand. [--]. Operation Edge Become a manufacturer or dial in your supply chain as close to the manufacturer as possible - this is where transactional commerce lives. This means competing on an axis of quality per COGS. Max quality and min COGS. Product vibes is secondary to this because as manufacturing continues to improve with robotics MOQ will reduce and thus any unique product-level vibes you create will immediately be copied. Your nice colors mean nothing. The fundamental is quality per COGS and this is a game of atoms. [--]. Narrative"
X Link 2025-09-11T20:50Z [----] followers, [----] engagements
"if you are dropshipper that have sold over [--] fig in revenue and feel like you want out of the DS game DM me because I want to hire you and give you an upper middle class salary in your own country (not US though haha too expensive) you haven't wasted your time. you have actually gain an invaluable skill that's not as common as you'd think. you either sold some slop products at breakeven or you branded a slop product well if you are a brand owner and don't hire ex-dropshippers with zero resume you should strongly reconsider the fundamental game we are playing is funnel building so you should"
X Link 2025-09-13T19:37Z [----] followers, 17.5K engagements
"Just on boarded on AppLovin's ad platform Axon and I gotta say. It's maybe 100x better UX than FB. Also interestingly zero targeting options other than geography which IMO is smart. Maybe they don't have any legacy users who whine about removing targeting. Less human control the better. Very excited ☺"
X Link 2025-09-28T19:43Z [----] followers, 18.9K engagements
"i had no idea going to ecommerce roundtable meant that my contact details are sold to SAAS companies to spam me and for them to pretend we met while we didn't so as brands we pay the event organizers for entry while we are the "ad inventory" being sold to SAAS companies and service providers for access it's a pretty interesting incentive structure i had a great time meeting people though"
X Link 2025-10-02T22:12Z [----] followers, [----] engagements
"took [--] years to get the first 100k orders the next 100k will probably take only [--] months"
X Link 2025-10-06T02:28Z [----] followers, 13.8K engagements
"10 years ago Mr. Beast scheduled a video to go live [--] years later. The video just went live yesterday. In the video he was hoping to have [--] million subscribers [--] years later. He now has 443M subs. Talk about an overshoot"
X Link 2025-10-06T05:54Z [----] followers, [----] engagements
"This probably won't be a popular opinion but the amount of columns/data on Meta is actively harmful to many advertisers business outcomes. Ignore all this CPMr or whatever the new thing is until you are like way the fuck big well into 8+ figures then sure you can start to pretend to be a fancy little quant but even then just do it a tiny bit and not too much. Focus only on spend CPA/ROAS and the quality of your ad. Every time there's a trendy thing the best practice is always the same thing. Speak to different people with a different angle to trigger different emotions using different"
X Link 2025-10-10T15:39Z [----] followers, [----] engagements
"can anyone share their CRO test results for A/B testing pop-up vs no pop-ups must include RPV. about to start this test myself but we need a bit of armchair meta-analysis here. one of the least discussed assumption in e-comm tbh because there's a huge crowd of email agencies in general and the culture is so ingrained. I checked my own stats the welcome discount we give out is a WHOPPING 10% of the total CM we currently generate. it can feed multiple salaries. my pre-test analysis FOR pop-ups - discount pushing incremental buyers to purchase - nurturing messaging - more leads for abandoned"
X Link 2025-10-22T19:11Z [----] followers, 22K engagements
"Direct response raises the floor. Brand raises the ceiling"
X Link 2025-10-23T16:57Z [----] followers, [----] engagements
"Halfway through A/B testing removing our email pop-up entirely (100k+ visits many 1000s of orders so far) following this post with pop-up is winning by quite a lot. without pop-up has to win by a substantial amount to adjust for the downstream long tail effects of emails which is unaccounted for in this test will share more when the test officially ends but so far I am fairly sure we will turn pop ups back on because it will need a big swing to win by a substantial amount can anyone share their CRO test results for A/B testing pop-up vs no pop-ups must include RPV. about to start this test"
X Link 2025-11-02T18:43Z [----] followers, [----] engagements
"@monitoringbias East asian here. East Asians definitely have a less interesting personality in western social context. It's extremely obvious. This difference reduces significantly to nearly [--] in some 2nd gen. Also some 2nd gen over compensate and end up hating their own kind"
X Link 2023-03-23T20:05Z [----] followers, [----] engagements
"One of the reasons why it's so difficult to excel at operating an early stage (10M) e-comm brand is that you have to do both "try everything" and when you finally find something that works you have to "stop everything else" and focus on that thing like there's no tomorrow. Until that doesn't work anymore and the cycle repeats. This start-stop-start-stop requirement is incredibly cognitively taxing and easy to fall into the trap of coasting through it get distracted and lose focus on what's truly the most important at that moment. You need to know when to start AND when to stop. Also this"
X Link 2024-08-09T07:08Z [----] followers, 14.3K engagements
"Gymshark is still using the basic standard Shopify checkout. How much money do you think they are leaving on the table"
X Link 2024-08-12T20:25Z [----] followers, 123.9K engagements
"stop what you are doing right now and go to claude and ask it to act as an expert brand marketer. tell it about your company's mission & value & current taglines. then ask claude to explore it with you when you find a concept you like ask it to make variations exploring horizontally or specifically ask it to "explore deeper and provide a detailed strategic branding pov" honestly my mind was blown at how good it is. this is an absolute game changer exercise and will give you a ton of great headlines to try on your LPs + FB ads creative. good luck"
X Link 2024-11-10T07:08Z [----] followers, 26.4K engagements
"@frankkgabriel Inspiring stuff Frank. I have been thinking about releasing free courses exactly like yours on other aspects of operating such as inventory management. Will definitely copy your format here"
X Link 2024-11-19T19:08Z [----] followers, [----] engagements
"Incredibly misleading ad LOL. This is why Meta is cracking down the supplement niche. 2) @jabarski3 New York City USA @obviceo @ashvinmelwani https://t.co/JDsY4O9IPV 2) @jabarski3 New York City USA @obviceo @ashvinmelwani https://t.co/JDsY4O9IPV"
X Link 2025-01-29T21:18Z [----] followers, 34.5K engagements
"Thanks Andrew right back at you. I have been thinking a lot about this and I am not sure. Some things I am slightly more sure of (still pretty unsure though): [--]. AI =/= life Whatever the outcome I do not want to engage in the AI game and look for an edge there. I will do the basics and not get left behind but I will not dedicate 80% of my focus on it. AI is anti-human (IMO) and soul-sucking. It's taking capitalism and psychological manipulation to the extreme and I can't imagine anyone will derive fulfillment from the act of it if they genuinely sit down and introspect. But also I just know I"
X Link 2025-02-14T05:09Z [----] followers, [----] engagements
"if i see "d2c is dead" or "d2c is not dead" one more time my head is going to explode the golden age has yet to begin this is the lowest IQ topic to even spend time on two simple facts: 1) consumer spending peaks age 45-54. 2/3 of household spending occurs for people 45+ this might accelerate as people stop dieing 2) 1st gen digital natives are only [--] years old today (defined by yours truly - this generation started when Facebook became available to high school students when they were [--] years old feel free to +/- [--] years) we are just at the beginning. im still waiting for when gen alpha"
X Link 2025-02-19T17:35Z [----] followers, [----] engagements
"kids are so lost these days. dream life = mindless consumerism and status seeking honestly it's pretty sad pov: you achieved your dream life by [--] https://t.co/jq6P581MCG pov: you achieved your dream life by [--] https://t.co/jq6P581MCG"
X Link 2025-02-23T23:48Z [----] followers, 102.1K engagements
"just had a meeting with disney and went really well still no guarantee so thoughts and prayers please thanks i want to license the IP of winnie the pooh who do i speak to please help🙏 https://t.co/3ntMP4jNd3 i want to license the IP of winnie the pooh who do i speak to please help🙏 https://t.co/3ntMP4jNd3"
X Link 2025-04-09T18:58Z [----] followers, [----] engagements
"important work im doing this year: - penny pinch and optimize every single % on the PnL particularly above the line of GM. Look for opportunities that are 0.1% of the PnL. 0.1% adds up real fast. - keep OpEx the same with overseas staff (with lots of training definitely not set and forget) + AI + occasional fractional experts. I like to imagine "can the current team do 2x revenue" If yes then your OpEx % halves. - don't overspend on ads. - keep on developing products especially things that have IP (license or patents) - lead by example and non-stop encourage team members to implement AI in"
X Link 2025-04-14T20:09Z [----] followers, [----] engagements
"For the month of April we spent 4.3x more than last April with a -17% of CAC This is one of the many things we have done differently to last year: More different & better ads. Last Dec we have 70-ish ads active in the ad library. As of today we have [---]. At this rate we will probably hit 6-800 by the end of the year. My strong opinion is that there are three path-dependent variables for ad production for scrappy brands. Quantity first then diversity and finally quality. When I say quantity I don't mean [---] variations on the headline. Just [--] concepts per person 3-4 variations each uploaded"
X Link 2025-05-01T14:00Z [----] followers, 23.6K engagements
"wtf is this shit. $30k a month is rich the world is so sick and perspectives are so warped because of the internet if you are not careful with being aware of how the Internet works power law dynamics becomes the only filter you use to see the world power law is not good for your mental health Dont try to get rich. instead get to $30k a month Because at $30k a month life unlocks and you can travel with the boys go to nice restaurants and take girls on cute dates and stop worrying about the cost of things Instead of trying to get rich get to $30k a month Dont try to get rich. instead get to"
X Link 2025-05-09T22:37Z [----] followers, 22.6K engagements
"The Dyson engineer that invented the green laser deserves a multi-million bonus. This single feature for sure added way more in enterprise value and incremental sales"
X Link 2025-05-19T18:10Z [----] followers, 27.5K engagements
"I will keep on hammering on the most obvious and also the largest single SAAS opportunity right now in e-comm while the crowd is over-indexing on automating creative production. [--]. Ingest all data silos own by a brand. - Email Slack FB ads comments CX tickets Shopify Post-purchase surveys all ad managers. Literally EVERYTHING. [--]. Separate them into market-facing data vs internal communication. [--]. Ask LLM to digest + interpret. [--]. Brands to input their current monthly quarterly and yearly goals. [--]. Daily (or weekly/monthly) report into each function/department with information that is: -"
X Link 2025-05-31T23:28Z [----] followers, 29.6K engagements
"Creative strategist is not a role that will last. It's another trendy term. The role should be a full funnel strategist. Avatar - Ads - LP - Offer It's not right to isolate the [--] key variables and only focus on [--]. You are still going to be spending most of your time on creatives if you think about it. But you must consider all the up and downstream effects and this role must be LEADING the CRO person for the LP development and ultimately ensuring everything is congruent like a Disney ride starting at the queue"
X Link 2025-06-04T17:59Z [----] followers, [----] engagements
"I am planning a free master class on inventory management. It will lean towards apparel but the principles will apply to all physical goods companies. What would you like to know about inventory management and new product development I think this is far too under-discussed here. We have launched 1000s of SKUs over the years and made more mistakes than I can count so I think I have a few tips that I can offer. For example it took me FAR too long to learn about inventory turnover ratio and I consume knowledge online like a crack addict. As I have gotten older and a tiny bit wiser I believe this"
X Link 2025-06-06T23:06Z [----] followers, [----] engagements
"Hot take: I think this happens WAY more often than marketers admit. The product is the reason why your marketing worked. Not the other way around. They get the causal arrow wrong and misattribute correlation with causation. Don't get me wrong bad marketing won't work but it's not hard to get to the 80/20 of marketing. "People gave us way too much credit for being amazing DTC marketers." - @KatColeATL CEO of @drink_AG1 "We were not. We had a phenomenal product. It didn't matter what type of marketing we use to have people learn about it." "I've got 500+ customers who've been with us for a"
X Link 2025-06-07T05:54Z [----] followers, 23.2K engagements
"Probably a hot take: If suddenly winning a billion dollars tomorrow would make you quit what you're doing maybe you are on the wrong path and have some soul searching to do or you should plan for an exit. The primary benefit of entrepreneurship is not money but actually agency. It's a venue for self-expression bounded by the very loose rules of capitalism. Agency is available to you right now and you don't have to wait for some future scenario. It's okay if the now is not "it" yet you can build towards it that's what you are good at. Over the years I have flipped back and forth on this but"
X Link 2025-06-13T19:57Z [----] followers, [----] engagements
"As I have begun to embark on automating our logistics/ inventory management workflows it's increasingly obvious to me that a lot of roles and functions are effectively "human APIs". Also I am both shocked and in awe that there isn't any software already standardizing all of this for SMB. I am sure Nike has it dialed in in-house. If we take a step back what's happening is that software functions previously that were only accessible to large enterprises are increasingly becoming more accessible to smaller and smaller companies. Software that previously required economies of scale to access no"
X Link 2025-06-16T15:09Z [----] followers, [----] engagements
"Brands that have a soul - Dyson - In-N-Out - Tesla/SpaceX - Costco - Raising Cane's - Patagonia - Trader's Joes Brands that don't have a soul - Coca-Cola - Walmart/Amazon - Comcast - Shein/Temu - Philip Morris - Ticketmaster Brands that used to have a soul but lost it - Apple - Disney - Starbucks - Levi's - Chipotle - GoPro Brands that lost their soul and are rediscovering it - Meta - Red Lobster - Abercrombie Does your brand have a soul Note: - Soul or not is independent of success/scale/profit - Soul is more like a spectrum and it can be in flux. p.s. the list is just random off the top of"
X Link 2025-07-05T23:37Z [----] followers, 14.3K engagements
"We just launched into Singapore for the first time (from AU). Just duplicated the top ads and [--] days in 6x ROAS so far although on low spend. LOL it's this easy Interestingly this is only possible because our 3PL found a new shipping route that allows us to ship to Singapore CHEAPER than rural areas of Australia. This is an example of trade globalization and we are now suddenly competing against Singaporean businesses (and probably vice versa)"
X Link 2025-07-09T20:22Z [----] followers, [----] engagements
"I am surprised how there's literally zero discourse in D2C about holding BTC on your balance sheet. Digital native brands holding digital native money is the most obvious synergy ever. We are still growing and don't have large enough of a piggy bank yet but very soon we'll be doing this even just at a small $10k chunks at a time. It's irresponsible not to. Do you think investing in Bitcoin at current price of $112k is stupid Do you think investing in Bitcoin at current price of $112k is stupid"
X Link 2025-07-10T18:31Z [----] followers, 10.4K engagements
"we are now [--] days into our Singapore test and had 14x ROAS yesterday. purely incremental as SG revenue was near $0 before (prev Q comparison shown). only on A$100/day spend never seen anything like it me [--] years ago would have increased the spend already but today I'm being patient and waiting for: 1) steady state to establish. this is a free incrementality test. it gives me an upper bound ROAS at low spend 2) shipping speed confirmation 3) shipping cost confirmation 4) general check for customer satisfaction because it's a totally new country. collecting clear information is the single most"
X Link 2025-07-13T16:20Z [----] followers, 10.9K engagements
"I think everyone in e-comm should consume a lot of Rory Sutherland's (Ogilvy Vice Chairman) content. The lessons and mental models from Rory will increasingly be more important in e-comm in the coming years. Link to one I liked recently but there's countless hours on YT https://www.youtube.com/watchv=Bc9jFbxrkMk https://www.youtube.com/watchv=Bc9jFbxrkMk"
X Link 2025-07-18T01:58Z [----] followers, [----] engagements
"our Jun YoY growth rate over the years 2023: 40% 2024: 50% 2025: 350% honestly pure luck LOL but man is it fun the part that is most fun is planning for [----] to keep the momentum going taking big swings often feels like starting a new brand all over again. that feeling of optimism and ambition was what got many of us to start the journey in the first place. gif is me right now"
X Link 2025-07-19T18:24Z [----] followers, [----] engagements
"what's your best advice for hiring people in e-comm i am sooooo bad at this so any tips would be appreciated"
X Link 2025-07-19T18:30Z [----] followers, 16.2K engagements
"I asked Grok [--] when it thinks e-comm penetration rate will peak and at what %. The answer: 35% in 2040-2050. It's 16.2% right now so we are still less than halfway through. This matches my long-held back-of-the-napkin vibe check. As the first generation of digital natives (young millennials in their early 30s) and the fundamental trend of peak consumer spending at [--] across all cultures [----] is when I am around [--]. I also believe IRL will always be preferred over online. Take a deep breath and enjoy the ride. Don't think about "the exit" and make your ride enjoyable now. Spend 1% of your"
X Link 2025-07-31T21:28Z [----] followers, [----] engagements
"officially secured disney [--] months after the thought came up. im incredibly lucky and grateful to have people in my network that was able to help. i had ZERO idea on how to start at the time. now the fun part of product development begins🥰 just had a meeting with disney and went really well still no guarantee so thoughts and prayers please thanks just had a meeting with disney and went really well still no guarantee so thoughts and prayers please thanks"
X Link 2025-08-04T02:20Z [----] followers, [----] engagements
"@mikesmith187 Have you tried the new ones with the laser"
X Link 2025-08-10T22:13Z [----] followers, 105.1K engagements
"big Ls the last few weeks - spent a lot of time preparing to automate parts of the business but ultimately it's way more important for us to hire more people first. - grew way too fast and did not have enough inventory combined with pre-orders led to tons of complaints and spilling over into [--] star trust pilots etc. we did not drive traffic to TP before so it looks horrendous right now. we have over 10k real reviews on our site but near [--] on Google + TP. - stress - sleep poorly - less productive - work piles up - stress defending your sleep quality is truly the single most important thing you"
X Link 2025-08-18T17:27Z [----] followers, [----] engagements
"i never understood this whole "don't talk to your girl about business" advice i give my wife regular updates on my emotions and problems with the biz straight up she forces me to watch "the summer I turned pretty" in return sometimes she gets it sometimes she doesn't but either way she's dragged onto the emotional roller coaster with me i cannot imagine censoring myself. ill talk about what's on my mind and what i want to talk about any time I want. she loves me so she will listen and sometimes she actually has great advice can you imagine not telling your partner about the thing you are"
X Link 2025-08-25T15:12Z [----] followers, 53.3K engagements
"This is your funnel strategy until you hit [--] figs [--]. Go to ChatGPT and ask it to provide a comprehensive market analysis and segmentation based on key avatars. Must source actual industry reports. [--]. Use your gut and choose [--] avatar that has the best brand-product-market fit. [--]. Be as precise as possible for this avatar. Build an extremely detailed avatar profile ask ChatGPT to help but also use your gut to verify. Go to YouTube to find a channel that is serving that exact avatar and watch some content. If you can't find it you don't have a real avatar or that your avatar is too niche."
X Link 2025-09-04T20:17Z [----] followers, [----] engagements
"Understanding why D2C Twitter is only now learning about product lifecycle is one of the biggest alpha you can have. It's the reason for my profile banner and why I say we are up only for the next [--] decades. The internet split the demographics into BI (before internet) and AI (after internet). This moment in history created an entirely new digital native demographic. It cannot be overstated how instrumental this moment was. It's as pivotal as the invention of printing press which led to the reformation enlightenment and scientific revolution. There's a reason why you don't see any cracked"
X Link 2025-09-06T15:00Z [----] followers, 25.1K engagements
"We are starting a new brand in the same category of one of our previous hero product to eat our own market and I am so excited. Internally we are calling this "project asteroid" because I know we are going to absolutely destroy the entire market and eat all market share if successful. We are going to be able to price this as cheap as KMart in Australia with better branding and 80% of the quality of a "premium" brand. This is the positioning play: Current brand - Premium and highest quality but undifferentiated along with a dozen "trendy D2C" brands. Priced at $120 to $140. New brand - $60 at"
X Link 2025-09-11T18:43Z [----] followers, [----] engagements
"sometimes its kinda crazy to think about my employees have actual families and is relying on the salary for their kids like I have created something that is generating a positive economic activity and is flowing out into the world"
X Link 2025-09-13T05:12Z [----] followers, [----] engagements
"What's a good course to learn FB ads media buying Specifically NOT creative strategy. Someone on my team wants to go through the fundamentals properly"
X Link 2025-09-17T03:52Z [----] followers, 10.4K engagements
"on track to have a 9th consecutive monthly ATH. next month is going to be super tight and big initiatives/Q4 festivity doesn't kick in until Nov. hope Oct doesn't ruin the chart if the Nov initiative works out we probably can extend growth for another [--] months. how beautiful does this graph look though it's the opposite of a typical screenshot. inventory ads finance all balanced. pray for me"
X Link 2025-09-18T19:27Z [----] followers, [----] engagements
"welp fuck me the recent FB fuckery is probably going to cost us our 10-month monthly ATH streak. just suddenly hit a wall around mid Sept of -20% after 3Qs of consistency. 🤮🤮🤮🤮🤮🤮🤮🤮🤮 on track to have a 9th consecutive monthly ATH. next month is going to be super tight and big initiatives/Q4 festivity doesn't kick in until Nov. hope Oct doesn't ruin the chart if the Nov initiative works out we probably can extend growth for another [--] months. how https://t.co/WU1IMFjaDn on track to have a 9th consecutive monthly ATH. next month is going to be super tight and big initiatives/Q4"
X Link 2025-09-28T01:00Z [----] followers, 16.6K engagements
"just found an applovin order someone playing candy crush and raw dogging a $200 USD order first click. no other clicks LMAO"
X Link 2025-10-11T21:49Z [----] followers, 10.5K engagements
"i am manifesting my first-ever $100k day in the next [--] months. just posting for record. pray for me"
X Link 2025-10-12T23:44Z [----] followers, [----] engagements
"this is my superbowl Hey @CTtheDisrupter let's do a live debate on meta ads We can talking creative testing scaling Hey @CTtheDisrupter let's do a live debate on meta ads We can talking creative testing scaling"
X Link 2025-10-13T19:25Z [----] followers, [----] engagements
"2 weeks after launching applovin yesterday our utm attributed sales to AppLovin is now 35% of meta. still just spending 15% of meta"
X Link 2025-10-14T17:57Z [----] followers, 31.1K engagements
"hot tip on finding brand & storytelling-driven ad inspirations search "spec ads" or "spec commercials" on YouTube and start looking for channels spec ads stands for speculative ads these are ads that super talented people make without any money to flex their skills and build their portfolio it's a fantastic way to curate your taste the barrier to produce these high-level ads is increasingly being lowered as the barrier gets lower your taste becomes more important. i love this one I found yesterday great channel with only 5k follows (link in reply)"
X Link 2025-10-24T00:38Z [----] followers, [----] engagements
"best example i have seen yet of Meta's ad targeting being as precise as a laser and what happens if you speak to the avatar very clearly in your creatives we do broad targeting and image [--] shows an ad targeting pregnant moms. look at how precise the demo is. image [--] is another ad we have in another campaign targeting an over [--] avatar. these two campaigns are selling the exact same product going to different landing pages that ends on the same collection page. pregnant mom is actually a new avatar we started only recently and we are not spending that much on it so far and yet Meta figures it"
X Link 2025-10-28T05:44Z [----] followers, [----] engagements
"not sure if 100x but taking a % of your ad spend and spend it like Mr beast on a public social good specifically and only for your target community. the absurd amount of money we give to meta is an abhorrent misallocation of capital that adds zero to human flourishing and might even possess a small amount of negative externality with social cohesion the only pro-digital advertising argument you hear is that it facilitates commerce for the people which is true but what if there's another way what if you just spend that absurd amount of money on a social good your avatar cares about and"
X Link 2025-10-29T06:54Z [----] followers, [----] engagements
"okay new product idea hear me out there will be lots of bots in the future bots in factories and bots at home people are FOR SURE going to decorate the home bots and anthropomorphize them the human owners are going to human and will want to accessorize their bots like a giant labubu humanoid bots personalization accessories is going to be a huge category there will be more bots than people in the future so this is going to be a huge opportunity Just pre-ordered my NEO robot with extra two batteries 🤓 https://t.co/AeKboaZ4u2 Just pre-ordered my NEO robot with extra two batteries 🤓"
X Link 2025-10-30T04:31Z [----] followers, 21.8K engagements
"mfw i found out I used the wrong credit card for ad spend and i wasn't actually collecting points"
X Link 2025-11-02T19:08Z [----] followers, [----] engagements
"oh no im so sorry you never received your package when your tracking link says it's clearly there totally our fault even though we have absolutely zero control over this. let us re-ship it no worries :) the customer is always right"
X Link 2025-11-11T18:44Z [----] followers, 44.3K engagements
"i have never met a brand owner who did better when they went from in-house paid media to agencies i have only met brands that did better after in-housing this is not the same story with 3PLs/finance/CX/sourcing/manufacturing etc"
X Link 2025-11-12T18:04Z [----] followers, 15.1K engagements
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