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@oliverwhudson Avatar @oliverwhudson Olly Hudson

Olly Hudson posts on X about meta, acquisition, $1billion, giving away the most. They currently have XXXXXX followers and XXX posts still getting attention that total XXXXX engagements in the last XX hours.

Engagements: XXXXX #

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Mentions: X #

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Followers: XXXXXX #

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Social Influence #

Social category influence technology brands finance social networks

Social topic influence meta, acquisition, $1billion, giving away, $200m, playbook, loop, built on, tiktok

Top Social Posts #

Top posts by engagements in the last XX hours

"I wanted to share a key insight from a creative workshop we ran with Meta this week. The focus was on scaling under Andromeda and how creative similarity now impacts reach cost and fatigue. Meta now treats two ads as identical if they share the similar first X seconds. even if the copy message or CTA is different. What that means practically: - Same creator + same setting = same ad - Slight copy variations isnt recognised as a new concept - Visual similarity overrides narrative difference The big shift: Meta now rewards creative built around personas not platforms. Different motivators unlock"
X Link @oliverwhudson 2025-10-06T13:03Z 21.6K followers, 80.6K engagements

"Weve broken down another DTC giant and Rhode should be watching closely. Last week we broke down the viral cult-favourite Rhode following their $1billion acquisition. Weve had 2500+ downloads of our funnel breakdowns so far. This week were back with its biggest aesthetic rival: REFY. Theyre not competing on SKUs. But theyre competing on brand identity aesthetic dominance and Gen Z mindshare. Heres what they're doing right: - Founder-led content across paid organic and GRWMs. - UGC flywheel thats natural trustworthy and digestible no overexplaining needed - Sceptical-style UGC and comparison"
X Link @oliverwhudson 2025-06-09T13:32Z 21.6K followers, 21.8K engagements

"Were giving away a breakdown of one of the most advanced persona driven acquisition funnel strategies in DTC right now. Loop earplugs built a playbook for every persona and scaled it to over $200M+ revenue. Here's what the persona-driven funnel looks like: 🔊 The Problem-aware personas: - - - Loop doesnt sell them features they mirror their frustration first. Short skits UGC and humour bring these pain points to life before a product is even mentioned. 💡 The Solution-aware personas: - - Here Loop introduces comparison ads and sleek value messaging. Quizzes statics and visual"
X Link @oliverwhudson 2025-06-17T13:16Z 21.6K followers, 23.2K engagements

"We broke down the funnel behind a brand that hit 65M in just XX months and were giving it away. @drinkbrez is one of the fastest-growing functional beverage brands in the game scaling both DTC and retail. Their funnel is built on systemised content persona-driven messaging and offer architecture that turns first-time buyers into repeat customers fast. Heres whats inside the breakdown: - A full-funnel teardown of TOF MOF and BOF content mapped to the buyer journey - The X content types powering acquisition and retention (from founder reels to expert VSLs) - How street interviews and"
X Link @oliverwhudson 2025-10-10T12:35Z 21.6K followers, 36.4K engagements

"Meta just revealed the X biggest mistakes DTC brands make in Q4. If you're scaling into peak season this is essential reading. (straight from Metas Northern Summit) X. Brands launch too late. The highest spenders dont wait for Black Friday. They start before mid-November and spend more than anyone else. Meta calls it the Consideration Fortnight: The window when consumers are researching not buying and when CVR spikes if your ads are already live. ✅ Playbook: Seed volume XX weeks pre-peak Train the algo Warm up audiences before CPMs spike Unlock higher AOV buyers before the frenzy hits X. Fake"
X Link @oliverwhudson 2025-10-14T16:57Z 21.6K followers, 12.3K engagements

"Weve just released the exact Hook System behind 400M+ in DTC revenue built to help you create visually distinct scroll-stopping hooks that actually scale. Last week I shared an insight that Metas new delivery system (Andromeda) doesnt just look at messaging it looks at visual similarity. If two ads have the same structure and layout theyre basically the same in Metas eyes even if the script changes. Weve been seeing this play out across accounts spending 500K+/mo. Metas Andromeda algorithm now actively rewards creative thats visually and conceptually distinct. That means: A new script isnt"
X Link @oliverwhudson 2025-10-16T13:25Z 21.6K followers, 24.7K engagements

"Ive never seen GMV scale this fast. We went from XXX to 6000/day in under a week and the main driver was something I didnt expect to work on TikTok: High production Meta-style assets. Specifically the founder answering FAQs direct to cam with an AI voiceover concept we originally built for Meta I assumed theyd be too ad-like for TikTok. But theyre outperforming everything and accounting for around XX% of total paid spend. The brand are also working with affiliates which is definitely driving new eyes to the brand. But the real scale is coming from these high-prod signal-rich assets. This has"
X Link @oliverwhudson 2025-10-17T13:26Z 21.6K followers, 2753 engagements

"Heres why great products still flop in ads. People dont buy magnesium. - They buy better sleep. - They buy feeling human again. - They buy waking up without brain fog for the first time in weeks. The product is just the bridge. The desire is what gets the click"
X Link @oliverwhudson 2025-10-21T16:51Z 21.6K followers, 1075 engagements