@CJSlattery Avatar @CJSlattery Collin Slattery

Collin Slattery posts on X about $googl, if you, in the, money the most. They currently have [-----] followers and [---] posts still getting attention that total [------] engagements in the last [--] hours.

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Social Influence

Social category influence finance 12.86% stocks #5093 technology brands 11.43% social networks 3.57% countries 2.86% travel destinations 2.14% automotive brands 1.43% luxury brands 1.43% fashion brands 0.71% gaming 0.71%

Social topic influence $googl 6.43%, if you 5%, in the 4.29%, money 3.57%, agencies 3.57%, meta #1131, ai 2.86%, business 2.86%, applovin #5, red 2.14%

Top accounts mentioned or mentioned by @coryonbrand @dtcprophet @herrmanndigital @oliviaakory @philkiel @ericseufert @mirandpettinger @andrewbedell1 @rabahrahil @ppcclickshark @ericosiu @willsartorius @denneydara @searchmartin @daveyjuice @emmettnaughton @mehtabkarta @seanecom @dsmilansky @jet7111

Top assets mentioned Alphabet Inc Class A (GOOGL) AppLovin Corporation (APP)

Top Social Posts

Top posts by engagements in the last [--] hours

"Step [--] is the assessment presentation and technical interview. Everyone who gets invited to do the assessment gets to this stage which is the final stage in the process. We want to see how much you know how much you understood the assessment how your presentation skills are how much effort you put in. Some people actually completely phone in the assessment which is paid work Are you bullshitting on your skills Are you willing to disagree with me and tell me that I'm wrong about something How do you handle being challenged on something that you said We typically have 3-4 people from our"
X Link 2026-02-13T14:57Z [----] followers, [---] engagements

"Just had this come up when recording a podcast. 99.99% of posts on AI are useless trash. The people actually getting alpha from AI are keeping their mouths shut. Nobody is sharing their workflows that are worth thousands or tens of thousands of dollars in labor per month with you. Thats not how this works. Reminder that most the people sharing amazing AI workflows don't actually make or do anything real with them at all and -- are often incentivized even if just with engagement to take your attention off building so you can waste it thinking about workflows. Improvement and Reminder that most"
X Link 2026-02-13T17:47Z [----] followers, [----] engagements

"@oliviaakory Why would you assume I havent Pretty presumptuous no I think the degree of undisclosed financial interests in the platform from the people who boost the platform is pretty interesting dont you 🤔"
X Link 2026-02-14T00:30Z [----] followers, [----] engagements

"@_DomDav This you"
X Link 2026-02-14T12:13Z [----] followers, [----] engagements

"No large agency is getting 20% on enterprise accounts. Not even close. This isnt real Yeah it's game over for traditional agency holding companies. I don't think most of them survive the next [--] months in their current form. Just spoke to a Googler who manages a few large agency holdco relationships. AI-native companies are eating their lunch There are Yeah it's game over for traditional agency holding companies. I don't think most of them survive the next [--] months in their current form. Just spoke to a Googler who manages a few large agency holdco relationships. AI-native companies are"
X Link 2026-02-14T21:04Z [----] followers, 14.5K engagements

"There were tons of smart investors who had money invested with Bernie Madoff. If people want to keep spending on applovin because they think it works they are free to do as they wish. The red flags around the platform are myriad. I think our industry is absolutely rife with undisclosed financial conflicts and lots of scammy bullshit gets pumped because you can get a handful of high profile people to pump dogshit for relatively little money. https://twitter.com/i/web/status/2023069923438669932 https://twitter.com/i/web/status/2023069923438669932"
X Link 2026-02-15T16:20Z [----] followers, [---] engagements

"Human conductors of robot orchestras. I first wrote that in a newsletter I sent in June [----] about what the future looks like for agencies. This was the image that I made in Midjourney to go along with that newsletter. It's surprising that this was almost [--] years ago that I said this. I think the progress has not been as fast as I would have anticipated [--] years ago but it has definitely picked up in the last [--] months. And I think [----] is the year where it really transforms in earnest. It already is for us. We're building full tools that we never would have been able to develop in the past."
X Link 2026-02-09T15:09Z [----] followers, [---] engagements

"@CoryOnBrand @stripe Trying to sell on Amazon even worse. They need a signed letter saying that I am the owner of the company on company letterhead. "Yes I am the owner. Signed me" Like who even has company letterhead anymore"
X Link 2026-02-11T21:01Z [----] followers, [---] engagements

"@davey_juice My guy buying into the biggest bull market in history and calling himself an investor 😂😂😂😂"
X Link 2026-02-14T14:47Z [----] followers, [---] engagements

"@EmmettNaughton @gooderdle @PhilKiel Yeah haha. Though he did say bad news after the x ray 😂"
X Link 2026-02-14T14:48Z [----] followers, [--] engagements

"@dtcprophet @herrmanndigital Yes. It steals credit from other platforms"
X Link 2026-02-13T20:32Z [----] followers, [----] engagements

"@ericosiu Yeah. Because I can read a P&L and also own an agency"
X Link 2026-02-14T23:10Z [----] followers, [---] engagements

"Ever feel like your ad account is on a see-saw or a yo-yo up and down It's not the algorithm it could be the changes your making. We use a simple framework for every change we make in a client's ad account. We call it the Cruise Ship Rule. Cruise ships can't make sharp turns. Neither can ad algorithms. The rule is simple: No single change should represent more than a 15% shift in any input. Budgets: 5-15% increases every few days. Bids: Small incremental raises over weeks. Creative: Never kill more than 20-30% of active spend at once. Why does this matter Meta and Google's algorithms are"
X Link 2026-02-12T16:26Z [----] followers, [---] engagements

"We can usually disqualify half of the assessments because they're weak. Sometimes we disqualify all but [--]. In rare situations it's every single one. The final step is internal discussion around who is the best possible candidate for the role. We have one final rule: If it's not a "hell yes" it's a no. If we aren't absolutely psyched for this person to join if I'm not worried about being crestfallen if they reject our offer it's a no"
X Link 2026-02-13T14:57Z [----] followers, [---] engagements

"It's just retargeting even if it says it isn't. There is also some funky shit they do with cookies on the website where they're capturing checkout sessions and refreshing cookies every few seconds. Anyone who has looked at how it actually functions people much MUCH smarter than me have never seen evidence that it is doing anything legitimate"
X Link 2026-02-13T20:43Z [----] followers, [----] engagements

"Said it in a comment but will say it here. The amount of undisclosed financial entanglements in DTC twitter is immense. There is so much undisclosed paid promotion advisory shares direct investment and more. You have to be crazy careful about who you listen to and about what. Sometimes when something doesnt work for you and other people are talking about how great it is maybe theyre just being paid to say that. I could probably make $100k a year just slinging bullshit on Twitter and LinkedIn. Thats definitely not always the case but sometimes it is. And even if they have numbers it is so easy"
X Link 2026-02-15T17:58Z [----] followers, [----] engagements

"Today last year a freak accident changed my life forever Nah it didnt. Did I completely shatter my arm in a foreign country the day before @PhilKiel and the rest of the leadership team were supposed to show up in Colombia Yeah. But heres the thing. Shit happens in life. Sometimes youre on the bad side of variance. I lay in the hospital and felt lucky. Lucky I was living in [----] and this was a routine surgery and not [----] when I would be maimed or dead. Lucky I could afford to pay cash for the best care available in the country. Lucky I didnt break my neck. Life is so good. Most of us just"
X Link 2026-02-14T00:28Z [----] followers, [----] engagements

"Is global entry just useless now This is the second time in a row where there is a massive global entry line"
X Link 2026-02-15T22:13Z [----] followers, [---] engagements

"Is your media buying actually good Great creative product and offer can make up for bad media buying but bad media buying is still a thing. This came up in a discussion with some fellow agency owners last week around how lots of brands think media buying doesn't matter anymore. Unless you were a great media buyer before being a brand you probably don't even know what great media buying looks like. And so that in house person who you think is doing a great job might actually be terrible and you just don't know it. And no matter what anyone says great media buying still matters. It matters less"
X Link 2025-11-24T18:11Z [----] followers, 39.7K engagements

"Question for my agency folks: Do you eat the CC fees or do you add a % charge to invoices clients want to pay with CCs"
X Link 2026-02-10T14:34Z [----] followers, [----] engagements

"Weve managed over $500M in paid media spend. A huge chunk of that was on paid social. A lot of that scale came from boring repeatable creative briefs. These brief templates are the real workhorses behind that spend. When a brief is good creative teams know exactly what problem theyre solving and testing actually compounds instead of resetting every month. We're sharing with you all our [--] creative brief templates and [--] examples for your inspiration. These brief templates if done right can drastically improve the quality of creative for 90% of brands out there running ads on Meta. Being honest"
X Link 2026-02-10T16:17Z [----] followers, [---] engagements

"Access the resource here: https://lp.taikundigital.com/creative-brief-template/ https://lp.taikundigital.com/creative-brief-template/"
X Link 2026-02-10T16:17Z [----] followers, [---] engagements

"The fastest way to tank your Meta or Google ads performance Make a big change. I've seen it over and over again. A brand is killing it so they crank budgets up 5x overnight. Performance craters. They panic and slash CPA targets. Spend tanks. So they crank CPAs back up. This is what I call the death spiral. It's like dropping a rock into still water. The ripples dissipate if you give them time. But most advertisers keep dropping more rocks hoping the waves cancel out. They never do. You just create chaos. The fix is counterintuitive: Stop touching things. Let the system find its new"
X Link 2026-02-11T15:31Z [----] followers, [----] engagements

"We're incredible at hiring. We've gone from [--] to [--] people in the last [--] months and every single person on our team would be the best employee at almost any other company. If you're struggling with hiring here's our exact process"
X Link 2026-02-13T14:57Z [----] followers, [----] engagements

"@thedanrosen Canal has been dudes selling fake everything for as long as Ive been in NYC. I bought a sweep folex in like [----] for $100 down there 😂"
X Link 2026-02-13T23:36Z [----] followers, [--] engagements

"@oliviaakory You guys have a partnership with them do you not"
X Link 2026-02-14T00:44Z [----] followers, [----] engagements

"@dtcprophet @herrmanndigital @eric_seufert I do. And I know numerous people who are at the tech level and every single one of them calls it a scam based on their own attempts to validate the platform and seeing what it does at a base level. The only people I see boosting it are those with financial ties to APP"
X Link 2026-02-14T00:51Z [----] followers, [---] engagements

"@eric_seufert @dtcprophet @herrmanndigital Redemption games This is you no"
X Link 2026-02-14T00:54Z [----] followers, [---] engagements

"I told you. Its faking all its data. Im telling you I have multiple sources who all have evidence its faking its data. Youre telling me that somehow I should trust people who have financial incentives to say the platform is good over folks who have evidence its bullshit If you want to believe its legit man good for you. I said what i said. I stand by it. If you disagree go put more money into applovin stock. Plenty of doctors in the 60s said smoking was good for you too"
X Link 2026-02-14T01:15Z [----] followers, [---] engagements

"@dtcprophet @herrmanndigital @eric_seufert Youre just being intentionally obtuse and ignoring things Ive said. Thats fine if thats how you want to roll I guess bro"
X Link 2026-02-14T01:25Z [----] followers, [---] engagements

"@mirandpettinger If you think Im just posting for views then you know absolutely nothing about me"
X Link 2026-02-14T02:16Z [----] followers, [---] engagements

"@AndrewBedell1 @oliviaakory Not the same thing"
X Link 2026-02-14T03:05Z [----] followers, [----] engagements

"I don't know who needs to hear this but applovin is a scam. In app ads are the most dogshit of dogshit ad inventory on the internet. Some random ass company did not crack some secret code to somehow make them as good as Meta ads. Nobody is interrupting their candy crush level to buy your creatine suppository. If Hindenburg were still around they'd be borrowing against their kids' college funds to get even more short exposure to Applovin. https://twitter.com/i/web/status/2022390538473791726 https://twitter.com/i/web/status/2022390538473791726"
X Link 2026-02-13T19:20Z [----] followers, 84.8K engagements

"I would also argue that it doesn't pass the logic test either. You mean to tell me that some bullshit company was somehow able to monetize inventory at a level that the absolute best in the game do with great inventory (Meta & Google) who also could not monetize it. Do you know how long Google has been trying to make in app inventory work 15+ years. And somehow someone else with fewer resources and not nearly the talent density or incentive magically cracked it Nah man. No way. They're as legit as Enron's accounting numbers. https://twitter.com/i/web/status/2022412096806469785"
X Link 2026-02-13T20:46Z [----] followers, [----] engagements

"@CoryOnBrand They're as legit as Enron's accounting numbers"
X Link 2026-02-13T20:46Z [----] followers, [----] engagements

"@MehtabKarta I might buy some long-dated put options but I am not rich enough to play the short game. The market can stay irrational longer than I can stay solvent"
X Link 2026-02-13T20:52Z [----] followers, [----] engagements

"@dtcprophet @herrmanndigital @eric_seufert I like Eric and think hes a smart dude but he literally did consulting for an applovin subsidiary"
X Link 2026-02-14T00:32Z [----] followers, [----] engagements

""It is difficult to get a man to understand something when his salary depends upon his not understanding it." -Upton Sinclair Apropos of nothing"
X Link 2026-02-14T01:23Z [----] followers, [----] engagements

"@davey_juice Lol. Lmao even. Words dont even begin to describe how big a clown you are. 🤡🤡🤡🤡🤡"
X Link 2026-02-14T13:43Z [----] followers, [---] engagements

"In Miami for a night and Ive been tasked with finding dinner. Whats the play (Staying in brickell not Southbeach)"
X Link 2026-02-15T23:45Z [----] followers, [---] engagements

"@andrewfoxwell Thank you Andrew If I made a pantheon of people who were instrumental in my success you'd be on it"
X Link 2025-10-23T19:00Z [----] followers, [--] engagements

"Get out there and vote Especially for the proposals to boost housing development"
X Link 2025-10-25T14:21Z [----] followers, [---] engagements

"Wrote this last week but @SeanEcom jumped on this before I could get the graphic done but. ROAS and scale are inversely correlated and the relationship isnt linear. The higher the ROAS requirement the smaller the ad inventory you can leverage that delivers your target. The inverse is also true. The lower your ROAS requirement the larger the ad inventory that you can leverage. But the most powerful part of this is that the relationship is not linear. If you can succeed at a 1.8x instead of a 2x that doesnt mean a 10% increase in available inventory. It might be [--] [--] or even 5x the scale. The"
X Link 2025-10-27T18:06Z [----] followers, [----] engagements

"@RyeMcKenzie Last couple years have really ramped up my grey. 😬"
X Link 2025-10-27T21:35Z [----] followers, [--] engagements

"@leacabrini That was $10k over [--] days So it's really like 3.3k to to $10mm. Going to see how far we can take this"
X Link 2025-10-29T18:31Z [----] followers, [--] engagements

"@MKBHD Honda has been working on humanoid robots since the 80s with insane levels of engineering precision. This shit is a scam"
X Link 2025-10-29T21:52Z [----] followers, [--] engagements

"@ramit As a wealthy person who didnt have the opportunity to go to college do not recommend. Not going to college is hard mode. Also much less fun I spent the [--] years my compatriots were in college trying to scrape by and keep a roof over my head. It sucked"
X Link 2025-10-29T21:55Z [----] followers, [---] engagements

"@LongTimeNoSiege @cZairAI @SaffronOlive Dumb take. Non interactive games are generally unfun. Losing under a scepter chant lock or a strip mine lock a lot worse than losing a game where you actually get to do things"
X Link 2025-11-01T21:12Z [----] followers, [--] engagements

"@rabahrahil Brother let me welcome you to the church a Ferragamo. You throw on a pair of their driving mocs and youll be a convert"
X Link 2025-11-03T00:46Z [----] followers, [--] engagements

"I voted for Zohran last week. I grew up in NYC. I went to one of the specialized high schools as he did. He wasnt my first choice in the primary but a few things can be true. [--]. He seems like a good person who is willing to listen and change his positions. Weve seen this on some YIMBY stuff. [--]. Hes young. We need new blood in politics. We cant keep electing people who dont know how the internet works. [--]. He genuinely loves New York and wants to solve problems. I think hes wrong on things. He will be wrong on things and make mistakes. But he approaches politics from a position of loving the"
X Link 2025-11-04T00:16Z [----] followers, 46.2K engagements

"@will_sartorius 🫡 wild to me that people are gonna go after me for what is the most lukewarm of political takes. All from people who dont live here wont ever live here and dont even like the city. 😂"
X Link 2025-11-04T01:19Z [----] followers, [----] engagements

"@sethweathers @will_sartorius Hes not a communist. You literally dont know what communist is. His platform is moderately social democrat. 😂"
X Link 2025-11-04T01:37Z [----] followers, [---] engagements

"@dsmilansky I asked for something from his mayoral campaign"
X Link 2025-11-04T01:41Z [----] followers, [----] engagements

"@jet7111 @dsmilansky If you think Zohran is a communist you literally do not"
X Link 2025-11-04T01:59Z [----] followers, [---] engagements

"@jet7111 Excellent. Now look at Mamdanis platform"
X Link 2025-11-04T02:00Z [----] followers, [---] engagements

"@C_Sommerfeldt Sliwa is an NYC character through and through. Low key love the guy even though I wouldn't want him to be mayor. Though TBH I'd rather him than Cuomo"
X Link 2025-11-05T18:05Z [----] followers, [----] engagements

"@CrypticJacknife @C_Sommerfeldt Bingo. Adams and Cuomo don't even like NYC. Sliwa would rather live in a tent in Washington Square Park than a house in Chappaqua"
X Link 2025-11-05T18:06Z [----] followers, [----] engagements

"Time to unleash the wonders of capitalism on the NYC housing market"
X Link 2025-11-05T18:08Z [----] followers, [---] engagements

"Watch Twitter: I am looking for a specific watch a slightly older Chopard Happy Diamond variant and it's been a struggle. Where should I be searching"
X Link 2025-11-06T16:15Z [----] followers, [---] engagements

"@wildstwawberry The you can never gain life ever again makes half of the traditional methods for fighting against mono red impossible"
X Link 2025-11-10T16:22Z [----] followers, [----] engagements

"@backlink_guy Wrote a big long expose about that too: https://www.taikundigital.com/blog/the-high-cost-of-hidden-search-terms-how-google-skims-profit-from-advertisers/ https://www.taikundigital.com/blog/the-high-cost-of-hidden-search-terms-how-google-skims-profit-from-advertisers/"
X Link 2025-11-11T13:08Z [----] followers, [--] engagements

"@AliEldrazi Decks with incidental food token generation like golgari midrange mono W tokens literally any white deck with Beza authority of the consuls etc"
X Link 2025-11-11T16:52Z [----] followers, [----] engagements

"Too many people think agencies are bad value and it is better/easier to just in house. If this is you you're wrong. Here's why: [--]. The team. Hiring quality people in marketing is brutally hard. I hired a senior PPC person last month. We had [----] applicants and the person we hired was one of two people I was willing to hire for this position. (The other starts in [--] weeks) [--]. Talent is expensive. For any given client of ours they have over $500000 in annual salary actively working on their account. For some it's north of $750000. It's not their full focus but that's A LOT of talent and"
X Link 2025-11-11T18:23Z [----] followers, [----] engagements

"So many of y'all overthink performance tracking. All you need is a Google Sheet. Source: Me and the multiple [--] figure brands we work with who literally only use a Google sheets workbook"
X Link 2025-11-12T15:09Z [----] followers, [----] engagements

"@rabahrahil Costa Rica Yeah it was bigger than our NYC apartment by like [---] square feet. 😂"
X Link 2025-11-12T20:24Z [----] followers, [--] engagements

"@PackerCards @fineartmtg Yeah it was great. RDW Aluren etc"
X Link 2025-11-14T12:59Z [----] followers, [--] engagements

"Billion dollar idea: a luxury hotel chain that has nice toilet paper. Every hotel no matter how fancy and expensive is still using industrial quality toilet paper. They got Acqua di Parma body products and still rocking uline single ply"
X Link 2025-11-14T20:52Z [----] followers, [----] engagements

"@herrmanndigital I see this too. Its actually insane. Its like Jim Cramer"
X Link 2025-11-17T02:29Z [----] followers, [---] engagements

"@rabahrahil @orenmeetsworld Frette for linens all the way"
X Link 2025-11-17T15:50Z [----] followers, [--] engagements

"We launched creative only as a service line about [--] months ago. One thing I've noticed is that we get a lot of "this won't work" responses to creative that we make for them. And almost every time they're completely fucking wrong and it rips. Some of y'all got such blinders on it is wild. If you knew everything that worked you wouldn't be hiring us to make creative for you. We won't have a 100% hit rate but if you're just hiring creative agencies to make the same shit you "know works" then what is even the point Let @PhilKiel and the creative team cook"
X Link 2025-11-18T15:35Z [----] followers, [----] engagements

"I'm sure everybody doing creative especially where they do the briefs as well runs into it. I literally started a brand because I know lots of clients are limiting my team. They got a Ferrari and they're treating it like a Kia. At least with the brand I own they can be unleashed"
X Link 2025-11-18T15:51Z [----] followers, [---] engagements

"@harleyf @TheBillRom Whats the first size of these Launched my brand a month ago and want to see how many sales I have to make to get one of these bad boys"
X Link 2025-11-19T00:37Z [----] followers, [---] engagements

"The first legitimately good AI ad maker will be Meta and we see how far away that is. Meta could spend more on their AI ad maker than all these companies will do in total revenue over the lifetime of their companies without even batting an eye. Update: I tested about [--] of them and they were so bad I decided to scrap the project. I have my fav ai creative methods for sure but these "ai ad makers" were largely garbage. Update: I tested about [--] of them and they were so bad I decided to scrap the project. I have my fav ai creative methods for sure but these "ai ad makers" were largely garbage"
X Link 2025-11-19T01:54Z [----] followers, [----] engagements

"@DenneyDara From Metas standpoint cutting out agencies and creators and making it easier for brands with bad creative to spend is probably a 10-15% CPM bump system wide above baseline. Thats worth $20-$30 billion per year"
X Link 2025-11-19T03:31Z [----] followers, [--] engagements

"@elliotkovac28 And then theyre like nobody ever responds or looks so I might as well just blast them out. Why do you think nobody ever gets back to you 🤔"
X Link 2025-11-19T22:57Z [----] followers, [--] engagements

"@landforce The alibaba schlock era is over"
X Link 2025-11-20T02:00Z [----] followers, [--] engagements

"@rabahrahil I sat outside the time square Nintendo store for [--] hours to buy the Wii"
X Link 2025-11-24T01:25Z [----] followers, [--] engagements

"At Taikun weve managed over $100M in ad spend during BFCM across the last few years. Every November brands and media buyers hit us up for last minute guidance because they know this week can make or break their whole year. So to help everyone squeeze the most out of these final days before BFCM we bundled our top [--] BFCM resources and were giving them away 100% free. Get access to all three with the link in my comment below. Lets make this your strongest BFCM yet 🚀"
X Link 2025-11-25T15:11Z [----] followers, [---] engagements

"@ppcClickShark @DigitalSamIAm It's a Black Friday only activity because [--]. Setting the budgets as high as they realistically should be is something clients are scared to do before the day. [--]. It's a very fluid situation. It's also only necessary if you want to squeeze every fucking dollar out of it"
X Link 2025-11-25T19:00Z [----] followers, [--] engagements

"I actually think it's equally if not more important at smaller budgets. If you're a $5k/day advertiser you're probably going to be really uncomfortable setting a $100000 daily budget before you go to bed on Thanksgiving and YOLOing on Black Friday. But that is potentially where you will net out. I'd say the vast majority of advertisers spend too little on black friday because the right number is much higher than they think"
X Link 2025-11-25T19:40Z [----] followers, [--] engagements

"@the_P_God Was one of my favorite things about living in London this summer Everybody standing outside pints on the ledge just chillin after work"
X Link 2025-11-25T20:27Z [----] followers, [----] engagements

"Black Friday is crazy every year. I've opened up a couple hours tomorrow on my calendar for anyone who wants to jam with me. Grab some time hit me with your questions. https://calendar.app.google/W6ByqFMMDrAFTk7g8 https://calendar.app.google/W6ByqFMMDrAFTk7g8"
X Link 2025-11-25T21:11Z [----] followers, [---] engagements

"@JimmyFarley00 That looks way worse than delta first class. NGL"
X Link 2025-11-25T23:37Z [----] followers, [----] engagements

"Get a line of credit for your business. Don't need it Perfect time to get one. When you do need it you won't be able to get it. Doesn't really cost you anything to have it and if you need it it'll save your business"
X Link 2025-11-26T02:32Z [----] followers, [---] engagements

"Chipotle has stricter password security than my bank"
X Link 2025-11-26T18:41Z [----] followers, [---] engagements

"@KevinDHinton Going out of business when you're profitable the worst thing in the world. And people don't even think it's possible because they don't realize cashflow and profit are not the same thing"
X Link 2025-11-27T04:51Z [----] followers, [--] engagements

"@ChicagoBears Love to see it"
X Link 2025-11-29T00:47Z [----] followers, [---] engagements

"Congratulations to the person in Canada who spend $65 of the $100 starbucks gift card"
X Link 2025-12-01T18:36Z [----] followers, [----] engagements

"The agency everyone knows does the worst work is also the one who pushes flat fee the most. Something to think about"
X Link 2025-12-04T15:50Z [----] followers, [----] engagements

"The brouhaha around agency fees and agencies in general gets back to a much broader problem in our industry and US business in general: Lack of ethics. You don't trust your counterparty to operate in an ethical manner so you throw up all kinds of structures to try to prevent them from screwing you over. But that's not going to stop unethical conduct. And the more hoops you make folks jump through the higher the likelihood you're going to get someone unethical on the other side. What if you made strong ethics as non-negotiable for the people you choose to work with We have clients who pay us"
X Link 2025-12-05T14:51Z [----] followers, [----] engagements

"I'll go a step further and say that for many the correct branded search spend is zero. But here's the thing. Ridge is almost certainly underspending on Google because they don't know how to get it to work. Zach is 10000% underspending on Google because he doesn't know how to get it to work. Google is orders of magnitude more complex than Meta. There are literally thousands of settings and toggles in the platform and you can kill your entire account with a handful of them being set incorrectly. But the number of people who actually know Google Ads well is microscopic. You need [--] years before"
X Link 2025-12-06T14:42Z [----] followers, 12.6K engagements

"@danavirsarria Its a great question and really depends on their own risk tolerance. I wouldnt consider exchanges because people who are buying late know they are buying late. And you get cutoff dates from the carriers themselves"
X Link 2025-12-08T15:53Z [----] followers, [--] engagements

"@SullyBusiness Theyre not making money. Thats like $8 of Red Bull. 😂"
X Link 2025-12-17T02:17Z [----] followers, [---] engagements

"Today was my favorite day of the year but it was also a little bitter sweet. It was bonus day for the team. I love giving out bonuses. I love sharing in the success we have had this year. The problem is that this year wasn't that successful. Not from a profit standpoint anyway. We grew a ton this year from [--] to [--] people and we had big topline gains too. But we didn't make much money. The summer was bad. We lost lots of money. I personally had to put [--] figures into the business to make payroll. I refused to lay people off. We recovered and have had healthy profit margins for the last [--] months"
X Link 2025-12-17T19:49Z [----] followers, [----] engagements

"@ppcClickShark Im a former professional poker player so it all lines up 😂"
X Link 2025-12-18T15:45Z [----] followers, [---] engagements

"Man some software is so expensive there's literally no way anyone can be using it and have it be ROI positive. We were evaluating PPC software and it's a net loss even against [--] figure account manager salaries"
X Link 2025-12-18T20:59Z [----] followers, [----] engagements

"@AzFlin Because its better living. My tax rate in NYC is 50% but Im not moving to Indiana to save on taxes. Because then I would have to live in Indiana"
X Link 2025-12-24T00:32Z [----] followers, [---] engagements

"Uber driver just did a sign of the cross while driving in this snow so that bodes well"
X Link 2025-12-27T00:12Z [----] followers, [---] engagements

"If Google isn't your most incremental ad channel here's [--] things to do to make it that way for [----]. Bookmark this. [--]. Run an inverse holdout test on brand search/shopping to see if it is even worth running at all. You dont have to spend a fortune to run this and you can potentially cut your brand spend to zero. DM me if you want our affordable holdout test provider. [--]. Bid for new customers. When you have customer lists setup you can bid for Google to only go after new customers. This change alone increases net new visitor percentage and first purchase percentage. Use it. [--]. Run YouTube."
X Link 2025-12-29T14:52Z [----] followers, [----] engagements

"AnYbOdY cAn RuN goOgLe. ThErE's No ReAsOn To PaY fOr MaNaGeMeNt. Good thing this client doesn't believe that because this one test on a small campaign structure change will result in $8.4mm in additional revenue over the next year at no additional cost. These are the results from a causal impact study on segmenting out one subset of keywords from a broader campaign. Our hypothesis was that Google's bidding algorithm was underserving against the best-performing keywords in a non budget restricted search campaign and that breaking them out would give us better control and better performance."
X Link 2025-12-30T15:06Z [----] followers, [----] engagements

"@drewfallon12 I will throw my hat in the ring as smartest baker for sure. You should see the bread I make"
X Link 2026-01-02T15:46Z [----] followers, [---] engagements

"It's bitter pill time. My recommendation for someone looking to start or scale an agency in [----] is: Don't. Running an agency is not for the faint of heart. At scale the cashflow is great. Getting there is an absolutely miserable slog. I started with $300/mo clients and unless you have a reputation or a couple of plum clients due to your connections you're going to start at the bottom too. You're going to work with clients with bad businesses that don't work. You're going to eat endless amounts of shit. The plum clients the ones that already have product market fit figured out and great"
X Link 2026-01-05T14:48Z [----] followers, 11.2K engagements

"Every single website should support ctrl + enter or shift + enter to submit. So annoying when there's no submit hotkey"
X Link 2026-01-05T16:39Z [----] followers, [---] engagements

"@beyondthepaid Exactly. You could be literally printing for them and you're still going to get replaced by the incoming person's pet agency. That's just how it goes"
X Link 2026-01-05T17:44Z [----] followers, [---] engagements

"Is there a good listening tool that includes Twitter than doesn't cost a gagillion dollars"
X Link 2026-01-06T14:21Z [----] followers, [---] engagements

"@will_sartorius Definitely not a nano banana that's for sure"
X Link 2026-01-07T16:17Z [----] followers, [---] engagements

"@DenneyDara LOVE Berlin. Have so much fun How long is a while"
X Link 2026-01-07T19:21Z [----] followers, [---] engagements

"@DenneyDara Woooow Thats big Ill be in London for the summer again so we should connect sometime while were both in Europe"
X Link 2026-01-07T21:00Z [----] followers, [---] engagements

"@PhilKiel @BryantGarvin Totally forgot about not having too much text on the image or it would be rejected Thats been a minute"
X Link 2026-01-08T11:48Z [----] followers, [----] engagements

"@searchmartin @rustybrick Great spot to work Maybe I'll have to pop over to Barbados to say hello to you and @CoryOnBrand"
X Link 2026-01-08T12:52Z [----] followers, [--] engagements

"Garbage in garbage out. In an era built around automated systems the quality of your inputs dictates the quality of your outputs. Data quality and accuracy has never been more important and if it isn't something that you are focusing on you're NGMI. And it's so much more than setting up a native CAPI integration and calling it a day. There's so much more data that you can pass back to the systems to improve performance. Did you know that you can pass COGS data Well you can. https://twitter.com/i/web/status/2009300570327105936 https://twitter.com/i/web/status/2009300570327105936"
X Link 2026-01-08T16:26Z [----] followers, [---] engagements

"@barstoolchicago The full NFL list not much longer"
X Link 2026-01-11T13:49Z [----] followers, [---] engagements

"@irabukht Strategy. Data integrity. The actual platform levers. I think there's so much lazy google work these days that there's plenty of edge to be found tbh"
X Link 2026-01-12T23:59Z [----] followers, [--] engagements

"Nothing makes me feel dumber than trying to build AI systems. I can set max iterations to [--] and to execute only once and it still gets into an infinite loop where it follows neither of those directives"
X Link 2026-01-13T13:48Z [----] followers, [---] engagements

"I fired an agency today. I made an analysis when I hired them on a projected ROI it didn't work out the way I was hoping it would and so we will no longer be working together. It happens. I don't think they're a scam. They weren't trying to rip me off. It just didn't work. There are no guarantees in this game. The entire reason we have outsized rewards as business owners is we're willing to take risks. Sometimes that means you lose money. I lost $18000 in cash and probably another $20k in inefficient labor on this project. It happens. I learned some lessons that I can apply in the future."
X Link 2026-01-13T16:13Z [----] followers, [----] engagements

"@SaasSavant Harvest data = AI analyzes harvest output = sends message to slack. I assumed this would be easy but apparently not lol"
X Link 2026-01-13T17:02Z [----] followers, [--] engagements

"@ZephyrTeachout Nothing like locking in a mindset based on some stupid moved in the 70s and then never changing it despite an infinite amount of evidence you are wrong"
X Link 2026-01-14T14:35Z [----] followers, [----] engagements

"@iKaustubhChavan Sometimes you just have to take a short term hit for long term growth. It's what the agency growth trajectory looks like"
X Link 2026-01-15T19:50Z [----] followers, [--] engagements

"@recklessventure Yes yes and yes. And it is so hard to continue to squeeze more gains out of it but you have to"
X Link 2026-01-15T19:50Z [----] followers, [--] engagements

"@ClintFiore When does this dumb money come to digital agencies Im here for a 10x ebitda all cash payout 😂"
X Link 2026-01-15T20:18Z [----] followers, [---] engagements

"@Toddmstone Cardiac bears. Ben Johnson not having his best game"
X Link 2026-01-19T02:41Z [----] followers, [---] engagements

"I've watched brands celebrate "record retention" while their customer acquisition collapsed underneath them. Here's what I mean: Total revenue can stay flat while new customer acquisition collapses. How Retention picks up the slack. Your existing customers keep buying masking the fact that fewer new customers are walking through the door. This feels fine. Until it isn't. Retention is a lagging indicator. Those repeat purchases are the result of acquisition you did [--] [--] [--] months ago. If new customer revenue is shrinking while returning customer revenue grows you're not "retaining well.""
X Link 2026-01-19T15:09Z [----] followers, [---] engagements

"@OloriOfOloris Having a partner actually makes you be better in my experience. You want to be the best version of yourself for them"
X Link 2026-01-19T22:25Z [----] followers, [----] engagements

"POV: You let a Google rep setup your account. When people tell me Google Ads doesn't work for their brand it is almost always because the person who set it up had absolutely no idea what they were doing. "ROAS looks incredible but I can't tell if it's actually incremental." Yeah well you're counting revenue from add to cart and begin checkout in addition to purchases so. There are so many pitfalls in a Google account that you can just fall into. I spent [--] minute auditing this account. This person has wasted tens of thousands of dollars for nothing. If Google Ads doesn't work for you I will"
X Link 2026-01-20T14:18Z [----] followers, [---] engagements

"@ppcnitish You're not wrong But we should hold people with Google in their signatures to a higher standard IMO"
X Link 2026-01-21T18:00Z [----] followers, [--] engagements

"@fivewithflores @beyondthepaid Hahahaha. I feel like thats a separate issue but I feel like thats really common. Thankfully Ive been able to build from scratch and make the team the way I want it"
X Link 2026-01-23T20:18Z [----] followers, [--] engagements

"@mtg_ds Academy gonna absolutely cut through this. Shame ravager affinity on the same side"
X Link 2026-01-24T05:25Z [----] followers, [---] engagements

"@cameronsmith @Jason The silence from a lot of tech people is deafening"
X Link 2026-01-25T14:35Z [----] followers, [----] engagements

"@PitttyW Most people dont do things that threaten their income"
X Link 2026-01-25T16:27Z [----] followers, [----] engagements

"@gbpackersgal @bporras1 Harris of course"
X Link 2026-01-25T21:24Z [----] followers, [----] engagements

"@herrmanndigital @ToriiRowe Would love for you to bring this to the BBQ"
X Link 2026-01-27T04:25Z [----] followers, [---] engagements

"Great story about credit mistakes to avoid as an #entrepreneur by @ElainePofeldt. Especially because it features me. http://t.co/vkqaC6bqq5 http://time.com/money/4017456/credit-mistakes-startup-small-business/ http://time.com/money/4017456/credit-mistakes-startup-small-business/"
X Link 2015-09-02T18:31Z [----] followers, [--] engagements

"@LouiseMensch That's insane. There's no way someone on a diplomatic passport would get that unless specifically targeted"
X Link 2017-03-06T18:01Z [----] followers, [---] engagements

"If corporations were actually people what @united did to Dr. Dao would be felony assault and they'd be going to prison. #NotPeople"
X Link 2017-04-13T16:58Z [----] followers, [---] engagements

"@erichmcelroy @RoguePOTUSStaff When this all goes to shit he's going to find himself in prison too"
X Link 2017-05-11T19:39Z [----] followers, [--] engagements

"@CecileRichards @JoAnneSimonBK52 The accused deserve due process at least as much"
X Link 2017-09-07T20:59Z [----] followers, [---] engagements

"@TVietor08 It's like "gypped." A word that is common and most people have no idea is racist but is"
X Link 2017-12-12T02:30Z [----] followers, [---] engagements

"@paulkrugman The CHIP funding is nothing. The degree of hostage taking by Republicans cannot be continually rewarded. And it is. EVERY time"
X Link 2018-01-22T17:58Z [----] followers, [--] engagements

"@funkster1025 @paulkrugman And it has broad support and should not be allowed to be used as a hostage. Republicans take hostages and Democrats completely cave EVERY time. Every. Single. Time"
X Link 2018-01-22T18:05Z [----] followers, [--] engagements

"@joemcginnissjr @jonathanalter @tombrokaw @JoyAnnReid There is no doubt. She is lying. Which is unfortunate because I like her. She could have just owned up to the rest of the posts instead of lying about it"
X Link 2018-04-28T04:02Z [----] followers, [--] engagements

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