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@Adweek Avatar @Adweek ADWEEK

ADWEEK posts on X about acquisition, omnicom, sheamoisture, interpublic the most. They currently have XXXXXXX followers and XX posts still getting attention that total XXXXX engagements in the last XX hours.

Engagements: XXXXX #

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Mentions: XX #

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Followers: XXXXXXX #

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CreatorRank: XXXXXXX #

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Social Influence

Social category influence finance XXXXX% agencies #33 technology brands XXXX% stocks XXXX% countries XXXX% celebrities XXXX% musicians XXXX% social networks XXXX% travel destinations XXXX%

Social topic influence acquisition #414, omnicom #4, sheamoisture 11.24%, interpublic #11, ceo 4.49%, ai 3.37%, joe 3.37%, worlds largest #355, the new 3.37%, mischief #4

Top accounts mentioned or mentioned by @audreygkemp @adcolor @sheamoisture @thejamescad @kerelcooper @dimegs @markdouglas @ritaferro @markfigliulo @nickgallo @ariellesgarcia @nadiagonzalez @natgordon @elavhorwitz @jkattula @lasrymaya @kur7t @omnicoms @chenlinmeng @matthewesegal

Top assets mentioned Uber Technologies, Inc. (UBER) Alphabet Inc Class A (GOOGL) Mastercard, Inc. (MA)

Top Social Posts

Top posts by engagements in the last XX hours

"Omnicom to Cut 4000 Jobs Retire FCB DDB and MullenLowe"
X Link 2025-12-01T13:04Z 667K followers, 4022 engagements

".@Omnicom's new benefits package is anything but. Documents obtained by ADWEEK reveal sweeping cuts to retirement plans parental leave healthcare severance holidays and PTO for U.S. based employees. Its a huge huge cut said a former IPG employee who works in media. Its just so bad. Get the full report from @AudreyGKemp:"
X Link 2025-12-08T22:49Z 666.9K followers, 3208 engagements

"During his session at #Brandweek @JimmieJohnson announced that he is un-retiring to participate in @NASCAR's first coastal race weekend at Naval Base Coronado in San Diego in June 2026"
X Link 2025-11-06T00:33Z 666.9K followers, 14.4K engagements

"In this episode of BRAVE COMMERCE hosts Rachel Tipograph and Sarah Hofstetter speak with Laura Briggs Head of eCommerce Excellence at Philips. Laura shares how her team drives category growth across Philips' consumer goods portfolio (Sonicare Avent Grooming & Beauty) by establishing a universal focus and analyzing the core drivers of consumer growth as a key framework. She emphasizes that eCommerce is a team sport explaining how her team aligns cross-functional partners around core KPIs prioritizing the Digital Shelf as the essential foundation. She shares the challenge of achieving scale and"
X Link 2025-12-09T22:04Z 666.9K followers, 1500 engagements

"Week of Nov. X Cable News Ratings: MSNBC and CNN Record Across-the-Board Growth"
X Link 2025-12-01T21:57Z 667K followers, 34.7K engagements

"@mischief_usa @codeandtheory @mcsaatchi .@VCCP's "Daisy vs. Scammers" campaign shows how the agency uses AI to create breakthrough work. The campaign generated $XX million in earned media and won XX awards also earning VCCP ADWEEK's 2025 International Agency of the Year title"
X Link 2025-12-11T15:30Z 666.9K followers, 1444 engagements

"With Help From Post Malone Stanley 1913 Wants to Show It Sells More Than Cups"
X Link 2025-07-02T15:00Z 667K followers, 863.1K engagements

".@Ubers first-ever national holiday ad continues the brands push into the suburbs with a moving story about a father-daughter relationship. Close created by Mother and directed by Michael Spiccia through production company MJZ depicts the relationship through the lens of an Uber ride home for the holidays. As a young woman stares out the window on her ride from the airport she reflects on moments with her dad spanning childhood to adulthood"
X Link 2025-11-24T17:42Z 666.9K followers, 10.6K engagements

"FCB has a lot to be proud of this year but the celebration is bittersweet. It might feel funny to win an accolade when as Omnicom completed its acquisition of IPG in November FCB was folded into BBDOand has ceased to exist. As we say so long to FCB we look back at how it earned the title of ADWEEKs 2025 Agency Network of the Year"
X Link 2025-12-11T16:24Z 666.9K followers, XXX engagements

"Forbes CNN and Others Lose Millions As New Google Policy Tanks Affiliate Businesses"
X Link 2024-11-12T11:00Z 667K followers, 17.3K engagements

"Our November cover star and 2025 @Adcolor Beacon Award honoree Richelieu Dennis has built an empire on equity and community. It started with Sundial Brands the company behind @SheaMoisture and Nubian Heritage which he founded in 1991 with his mother and college roommate. Since then he has started a number of ventures including The New Voices Fund and Group Black a collective formed in 2021 to channel brand dollars into Black-owned media. Read our full cover story: 📷 @DrewGurian ✍ @MarkStenberg3"
X Link 2025-11-04T11:00Z 667K followers, 26.9K engagements

"@adcolor @SheaMoisture 🌟 Congratulations to our honorees Ian Baer Kiser Barnes Mike Barret Chris Brandt @thejamescad Guy Cohen JP Colaco @kerel_cooper Sean Corcoran Christopher Crawford Kristen Darcy Seth Dallaire @dimegs @MarkDouglas Jamison Duffield"
X Link 2025-11-04T12:40Z 667K followers, XXX engagements

"@adcolor @SheaMoisture @thejamescad @kerel_cooper @dimegs @MarkDouglas 🌟 Honorees continued: Brandon Edwards Joe Ferencz @ritaferro @MarkFigliulo @NickGallo @ArielleSGarcia Dan Gardner Michelle Gelman Bryan Goldberg @Nadia_Gonzalez @natgordon @elavhorwitz Jeremy Jones @jkattula Gabi Knight @LasryMaya Tracy-Ann Lim"
X Link 2025-11-04T12:41Z 667K followers, 1967 engagements

"@adcolor @SheaMoisture @thejamescad @kerel_cooper @dimegs @MarkDouglas @ritaferro @MarkFigliulo @nickgallo @ArielleSGarcia @Nadia_Gonzalez @natgordon @elavhorwitz @jkattula @LasryMaya 🌟 Honorees continued: Jeremy Lowenstein Harvey Ma @chenlin_meng Adrienne Morgan Aila Morin Bryan Quinn Gita Rebbapragada Jon Reilly Joe Root Kern Schireson @MatthewESegal Asha Shivaji Beth Sidhu Steve Stoute Ian Trombetta @Lisa_Utz Jen Wong Mike Woods"
X Link 2025-11-04T12:42Z 667K followers, 3110 engagements

"@adcolor @SheaMoisture @thejamescad @kerel_cooper @dimegs @MarkDouglas @ritaferro @MarkFigliulo @nickgallo @ArielleSGarcia @Nadia_Gonzalez @natgordon @elavhorwitz @jkattula @LasryMaya @chenlin_meng @MatthewESegal @Lisa_Utz While CMO tenure has declined from XXX to XXX years and Fortune XXX representation dropped from XX% to XX% leading marketers remain optimistic about the role's evolution"
X Link 2025-11-10T19:42Z 667K followers, 2070 engagements

"@adcolor @SheaMoisture @thejamescad @kerel_cooper @dimegs @MarkDouglas @ritaferro @MarkFigliulo @nickgallo @ArielleSGarcia @Nadia_Gonzalez @natgordon @elavhorwitz @jkattula @LasryMaya @chenlin_meng @MatthewESegal @Lisa_Utz @IKEAUSA's Marketing & Communications studio in lmhult Sweden employs XXX people from XX countries who produce over 70000 pieces of content annually for XX global markets"
X Link 2025-11-10T19:55Z 667K followers, 2123 engagements

"@adcolor @SheaMoisture @thejamescad @kerel_cooper @dimegs @MarkDouglas @ritaferro @MarkFigliulo @nickgallo @ArielleSGarcia @Nadia_Gonzalez @natgordon @elavhorwitz @jkattula @LasryMaya @chenlin_meng @MatthewESegal @Lisa_Utz @IKEAUSA Mdin Agency's Jamieson Maunder takes "the thrill of the hunt" literally when not crafting campaigns as partner and chief creative officer he chases game fish off San Diego aboard his deep sea charter AWOL Sportfishing"
X Link 2025-11-10T20:18Z 667K followers, 2814 engagements

"@adcolor @SheaMoisture @thejamescad @kerel_cooper @dimegs @MarkDouglas @ritaferro @MarkFigliulo @nickgallo @ArielleSGarcia @Nadia_Gonzalez @natgordon @elavhorwitz @jkattula @LasryMaya @chenlin_meng @MatthewESegal @Lisa_Utz @IKEAUSA AI is everywhere and boards are demanding AI roadmaps. But tools alone don't create strategy. We've hit an AI plateau where access to technology doesn't guarantee differentiation"
X Link 2025-11-10T20:30Z 667K followers, 2782 engagements

"@adcolor @SheaMoisture @thejamescad @kerel_cooper @dimegs @MarkDouglas @ritaferro @MarkFigliulo @nickgallo @ArielleSGarcia @Nadia_Gonzalez @natgordon @elavhorwitz @jkattula @LasryMaya @chenlin_meng @MatthewESegal @Lisa_Utz @IKEAUSA After XX years as @Mastercard's chief marketing and communications officer Raja Rajamannar is transitioning to senior fellow. ADWEEK highlights his three standout marketing moments. 👇"
X Link 2025-11-11T20:12Z 667K followers, 2530 engagements

"@adcolor @SheaMoisture @thejamescad @kerel_cooper @dimegs @MarkDouglas @ritaferro @MarkFigliulo @nickgallo @ArielleSGarcia @Nadia_Gonzalez @natgordon @elavhorwitz @jkattula @LasryMaya @chenlin_meng @MatthewESegal @Lisa_Utz @IKEAUSA @Mastercard "It's pretty surreal" said @biancamfern8 winner of @nbc's On Brand. "I had no idea what to expect but I really wanted to win and I knew I'd have a shot if I gave it my all." Read ADWEEK's full interview with Bianca. 👇"
X Link 2025-11-11T20:21Z 667K followers, 2068 engagements

"Interpublic Group (IPG) has laid off 3200 employees in 2025 including XXX in September and reduced its real estate footprint by 730000 square feet as part of preparations for its $XXXX billion acquisition by Omnicom Group"
X Link 2025-11-12T17:38Z 667K followers, 2172 engagements

"Biddable Assets a new adtech startup founded by John Donahue has raised $XXX million in client revenue commitments and approximately $600000 from investors led by @TheTradeDesk's venture arm TD7"
X Link 2025-11-20T16:09Z 667K followers, 1460 engagements

"BREAKING Nearly a year after announcing the deal @Omnicom has officially closed its $XXXX billion acquisition of Interpublic Group creating the world's largest advertising and marketing holding company by revenue and billings. Under the all-stock agreement Omnicom shareholders will own XXXX% of the combined company's stock and IPG shareholders 39.4%"
X Link 2025-11-26T22:23Z 667K followers, 2173 engagements

"🧵 Omnicom Groups takeover of rival Interpublic Group (IPG) finalized on Wednesday November XX has created the worlds largest advertising holding company. We've broken down biggest numbers from the deal below with the remaining in the article:"
X Link 2025-12-01T15:30Z 667K followers, 2772 engagements

"Following the completion of @Omnicom's $XX billion acquisition of Interpublic Group (IPG) the newly combined holding company has formalized its global media leadership structure"
X Link 2025-12-02T23:06Z 667K followers, 1626 engagements

".@PublicisGroupe celebrated its 100th birthday by releasing a six-minute film titled "A Lion Never Gives Up" blending nostalgia with AI technology"
X Link 2025-12-05T14:17Z 667K followers, 1425 engagements

"Interpublic founder Marion Harper once remarked that if agencies were going to serve clients across the world they needed to be agile autonomousand connected. Well theyre certainly connected now"
X Link 2025-12-07T19:41Z 667K followers, 2376 engagements

"Nostalgia works. Even though the "Welcome to Fabulous Las Vegas" sign was built nearly XX years ago the Las @Vegas Convention and Visitors Authority decided to use it in the latest campaign due to its strong recognition. At ADWEEK House: The Raceway Michon Martin and Kate Wik discussed the thought process and strategy behind the latest platform and why it's resonating so well with their audience"
X Link 2025-12-08T14:31Z 667K followers, 1550 engagements

"@Kalshi We've got the exclusive:"
X Link 2025-12-08T18:04Z 667K followers, 6715 engagements

"'Kpop Demon Hunters' is officially a three-time Golden Globe nominee. We spoke with @netflix CMO Marian Lee at Brandweek about how the marketing stunt behind it is officially Netflix's biggest push this year"
X Link 2025-12-08T20:45Z 667K followers, 1673 engagements

".@wbd accepted @netflix's $XX billion merger bid while Paramount countered with a $XXX billion hostile takeover sparking monopoly concerns as the Netflix-WBD combination would create a streaming giant"
X Link 2025-12-08T22:24Z 667K followers, 2312 engagements

".@netflix's potential $XX billion acquisition of @wbd would unite 400+ million viewers and XX% of U.S. TV viewing significantly expanding its ad business through WBD's adtech infrastructure"
X Link 2025-12-08T22:35Z 667K followers, 1645 engagements

"As ADWEEKs U.S. Agency of the Year for the second time @mischief_usa forged its own path. The independent agency has matured from its scrappy underdog days into a partner for long-term brand building"
X Link 2025-12-10T14:53Z 666.9K followers, 1396 engagements

"Droga5s First Big Campaign for The New York Times Is All About The Truth"
X Link 2017-02-23T16:59Z 667K followers, 988K engagements

"When Does Brand Loyalty Start"
X Link 2003-03-24T05:00Z 667K followers, 3.3M engagements

"IPG's Top Media Exec Is Out as Omnicom Merger Shakes Up Leadership RanksRead the Internal Memo Here"
X Link 2025-12-02T22:31Z 667K followers, 5070 engagements

"Here Are the Cable News Ratings for November 2025"
X Link 2025-12-09T20:54Z 667K followers, 21.5K engagements

"EXCLUSIVE @NBC revealed the winner of its billboard design contest in honor of its new advertising competition show #OnBrand. The winning design selected by @JimmyFallon and @badassboz is by Kayla Brand from Wall New Jersey Brand told ADWEEK that the submission which showcases Post-it notes from an apparent brainstorm was meant to capture the energy of early ideation with sparks of inspiration becoming bigger ideas. Read more here:"
X Link 2025-10-29T10:01Z 666.9K followers, 81.7K engagements

"Digital agency @hugeinc announced Josh Campo as its new CEO effective Jan. X succeeding Lisa De Bonis who will stay in an advisory role through 2025"
X Link 2025-11-12T17:44Z 666.9K followers, 2656 engagements

"DDB Worldwide global chief executive Alex Lubar has left the network following reports that @Omnicom plans to eliminate the brand once its acquisition of @InterpublicIPG closes"
X Link 2025-11-17T17:23Z 666.9K followers, 2142 engagements

".@Omnicom has officially closed its acquisition of Interpublic Group. During ADWEEK House at Cannes this summer Michael Kassan Founder and CEO of 3C Ventures gave a brief history of how holding companies started. It was all about conflict avoidance but it's less important these days. Still as we see today holding companies exist and not only thatthey sometimes join forces with one another. In Omnicom and IPG's case the consolidation creates the largest advertising group in the world"
X Link 2025-11-26T23:18Z 666.9K followers, 1941 engagements

".@PublicisGroupe leads the data wars with acquisitions like Epsilon and CitrusAd. Omnicom's IPG acquisition adds Flywheel and Axciom but Publicis still"
X Link 2025-12-01T13:21Z 666.9K followers, 1637 engagements

"Omnicom's acquisition of IPG is likely to reconstitute a profitableand controversialpart of agency economics: principal-based media buying a practice that entails buying media in bulk and reselling it to clients at a markup"
X Link 2025-12-01T14:52Z 666.9K followers, 1761 engagements

"Get the full who's who of the new @Omnicom leadership team in our breakdown"
X Link 2025-12-01T16:44Z 666.9K followers, 1989 engagements

"Following @Omnicom's closure of its IPG acquisition major leadership changes have reshaped the creative landscape. Tyler Turnbull rises to CEO of McCann Worldgroup with Andrs Ordez as CCO both IPG veterans who successfully navigated the merger"
X Link 2025-12-01T21:28Z 666.9K followers, 1719 engagements

"Ryan Joe and Alison Weissbrot debrief @Omnicom's $XXXX billion acquisition of IPG in the latest episode of Adspeak. Listen for the latest on the new agency networks you need to know the executives leading the charge and what it all means for clients and agency staff"
X Link 2025-12-02T16:00Z 666.9K followers, 1686 engagements

"Following @Omnicom's IPG acquisition the holding company announced new leadership retired three legacy agencies and is set to lay off roughly 4000 employees. The merger makes Omnicom the world's largest ad agency with the newly combined companys revenues (based on 2024 figures) coming in at $XX billion. Get more from @audreygkemp here:"
X Link 2025-12-02T17:37Z 666.9K followers, 2581 engagements

".@Omnicom's $XX billion acquisition of IPG continues to reshape leadership with IPG Mediabrands CEO Eileen Kiernan stepping down as her division merges into Omnicom Media"
X Link 2025-12-02T23:02Z 666.9K followers, 1662 engagements

"EXCLUSIVE On Wednesday Omnicom Media held its first company-wide town hall following its parent company's $XX billion acquisition of former rival IPG"
X Link 2025-12-04T11:00Z 666.9K followers, 2854 engagements

"EXCLUSIVE A discretionary 401(k) match "60% decrease in days off that arent PTO" and parental leave slashed from six months to XX weeks. Omnicoms benefits policies are a significant downgrade from IPGs legacy package in the U.S. and it's led some employees to start conversations about organizing. Three legacy IPG employees spoke with ADWEEK on the condition of anonymity about how insiders are reacting to the new benefits package while Omnicom declined to comment on the changes to employee benefits. @audreygkemp details more in our exclusive report"
X Link 2025-12-04T22:37Z 666.9K followers, 2584 engagements

".@DrSquatchSoapCos new campaign includes two ads in which @Stranger_Things' Brett Gelman calls out the Big Soap cover-up of harsh chemicals synthetic ingredients and decades of deception in mens care products"
X Link 2025-12-05T17:01Z 666.9K followers, 1011 engagements

"Born in New Zealand in 2007 Special was internationally acclaimed before opening in the US in 2020. Its expansion garnered buzz but it struggled to live up to its global hypeuntil now earning ADWEEKs 2025 Breakthrough Agency of the Year title"
X Link 2025-12-09T14:10Z 666.9K followers, 2466 engagements

"We put together a comprehensive org chart of @Omnicoms sprawling new operations which show all the agency logos within the holdcos eight divisions 😵💫"
X Link 2025-12-09T16:37Z 666.9K followers, 1853 engagements

"EDITOR'S NOTE 12/9/2025:Omnicom reached out to ADWEEK to clarify the following: - Employees with 10+ years get XX PTO days - Employees have holidays like Christmas Day and New Years Day off but not the week between and there are no weeklong holiday closures - Omnicom has updated its benefits package to clarify that employees will get paid for holidays taken with PTO days on either side as long as they receive approval"
X Link 2025-12-09T17:04Z 666.9K followers, 1008 engagements

"Introducing ADWEEK's Creator Agency of the Year. Billion Dollar Boy is capitalizing on the rise of creators and social media as essential marketing channels"
X Link 2025-12-09T19:30Z 666.9K followers, 1349 engagements

".@Pinterest has returned ith its annual data-driven forecast Pinterest Predicts analyzing XX billion monthly searches to identify the trends set to define 2026. With an XX% accuracy rate over the past six years this year's predictions are heavily influenced by Gen Z who power XX% of the trends spanning generations. Read more:"
X Link 2025-12-09T21:56Z 666.9K followers, 1821 engagements

"The blind box craze is all the rage these days and @TMobile is joining in. The brand just announced a limited-edition Baby Three "No Filter Series" blind box plush collaboration dropping December XX at vending machines in Times Square and Alderwood Mall for $XX per box. The launch party perks include free customization photo opportunities and a chance to meet @ParisHilton in Times Square. 🧸"
X Link 2025-12-11T19:55Z 666.9K followers, 1150 engagements